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After an event in Charlottesville, Apple Pay is removed from neo-Nazi websites and Tim Cook sends email to employees

The world was clearly shaken by the events in Charlottesville (Virginia, USA), where there was a confrontation of neo-Nazis with anti-racism groups.

Because it is a company with great diversity in its team and always values ??a culture against violence, Apple tends to speak out when absurd situations like this occur. It was no different this time; even though an official public statement of the company has not been released, Apple CEO Tim Cook has shown his indignation in some tweets:

Heartbreaking scenes in #Charlottesville. Violence and racism have no place in America.

We've seen the terror of white supremacy and racist violence before. a moral issue is an affront to America. We must all take a stand against this.

More than just words, Apple took action to try to contain hate speech like this with the resources it has. Yesterday (8/16), the company removed Apple Pay from several sites which sold clothing and accessories for white nationalist and hate groups, such as stickers and T-shirts with Nazi logos or the phrase ?White Pride? some of these sites were and

A company representative indicated that there are guidelines in the service that prevent it from being used as a way to promote sites that spread hate, intolerance and violence based on race, age, gender, ethnicity, religion or sexual orientation.

In addition to this measure, Cook also sent an internal email to his employees, which, of course, was soon released to the world. Declaring the "dio um cancer", he took a stand against the arguments of American President Donald Trump, who in an interview suggested that the confrontation would have blamed both sides. He demonstrated well that this is not about politics, but about common sense and morals.

Check the full email below (free translation):


As with many of you, equality is at the heart of my beliefs and values. The events of the past few days have been deeply worrying for me and I have heard of many people at Apple who are saddened, indignant or confused.

What happened in Charlottesville has no place in our country. Hate is a cancer, and if left unchecked, it destroys everything in its path. Their scars last for generations. This is what history has taught us several times, both in the United States and in countries around the world.

We must not witness or allow such hatred and fanaticism in our country and we must be clear about it. It is not left or right, conservative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white and Nazi supremacists, and those who oppose them by defending human rights. Equating the two is contrary to our ideals as Americans.

Regardless of your political views, we must all agree on one point: that we are all equal. As a company, through our actions, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.

I believe that Apple has tried to be a good example and we will continue to do so. We always welcome people with different life stories to our stores around the world and show that Apple is inclusive for everyone. We encourage people to share their views and express themselves through our products.

After the tragic and disgusting events in Charlottesville, we are ready to help organizations working to free our country from hate. Apple will make contributions of $ 1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match our employees' donations to these and several other human rights groups in two-to-one until September 30.

In the coming days, iTunes will offer users an easy way to join us in supporting SPLC's work directly.

Dr. Martin Luther King said: "Our lives start to end the day we are silent about the things that matter." So, we will continue to talk. These have been dark days, but I remain optimistic that the future will be bright. Apple can and does play an important role in making positive changes.



via BuzzFeed News: 1, 2