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After 10 years in a row of lots of music, Apple Music Festival is canceled

the end of an era. Forgive me for hiprbole, but after ten years in a row doing something of the magnitude of iTunes Apple Music Festival, for many, especially for the English, as the festival was held on British soil, exactly what is happening. Today, September 4, Apple told the Music Business Worldwide that no longer hold the Apple Music Festival.

The event took place for the first time in 2007. The so-called ?iTunes Festival? consisted of an entire month of concerts and passed through venues such as the Institute of Contemporary Art, KOKO and Roundhouse (all in London). Tickets for the 30 nights were duly drawn among those interested, who enjoyed their favorite artists without paying anything for it. The idea was repeated annually, until in 2014, the festival went to the United States for the first and only time in a different format (five days of shows, during SXSW).

Chance The Rapper at Apple Music Festival 2016Chance The Rapper at Apple Music Festival 2016

In 2015, the event was renamed the Apple Music Festival (for obvious reasons, since the streaming da Ma is the company's big bet on the music market) and has been reduced from 30 to 10 days of concerts. Two years later, however, the company decided that it was time to abandon the idea.

Adele, Oasis, Mumford & Sons, Paul Simon, Ed Sheeran, Coldplay, Lady Gaga, Arctic Monkeys, Kendrick Lamar, Pharrell Williams, The Weeknd, One Direction, Beck, Elton John, The 1975, Chance The Rapper, Alicia Keys, Britney Spears and Calvin Harris were some of the names that have already taken the stage.

The closure of the Apple Music Festival does not mean that Ma is moving away from live shows. As the MBW, the company recently partnered with Haim and Skepta in London and Arcade Fire in Brooklyn; in addition, she had a strong presence at SXSW earlier this year, where she supported shows by Lana Del Rey, Vince Staples and DJ Khaled. Rather than concentrating efforts on a single one-off event, the company led by Tim Cook seems to be choosing to spread its presence in that market, whether participating in several shows around the world or producing original content tied to music.

, it was good while it lasted ?

via AppleInsider