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Adidas influencer: fake promotion circulates on social networks | Social networks

A new scam on Instagram and Facebook uses Adidas, the sporting goods manufacturer, to attract users with a false promotion since Monday (20). The fake adidasinfluenciadores profile distributes a misleading chain via Stories to convince users to follow a page, in the hope of earning alleged Adidas gift cards and kits of clothing and accessories monthly.

Questioned by TechTudo, Adidas denied the existence of the promotion on Instagram and confirmed the suspected fraud. The fake adidasinfluenciadores profile yesterday published a promotion in which adidas allegedly recruits influencers. Like the profile, the promotion is fake. Adidas is taking the necessary steps to punish those responsible, and reinforces that it communicates exclusively through its official channel @adidasbrasil, the company said in a note.

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Coup promises Adidas kits to attract victims on Instagram and Facebook Photo: Reproduo / InstagramCoup promises Adidas kits to attract victims on Instagram and Facebook Photo: Reproduo / Instagram

Coup promises Adidas kits to attract victims on Instagram and Facebook Photo: Reproduo / Instagram

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The misleading statement on social media asks the user to follow the fake page and reinstate the recruitment announcement in the Stories. The promise to select 100 people to work as digital influencers for the company, receiving products to use for free in exchange for publications on the Internet. In addition to relaying the message, criminals request that the victim have at least 200 followers.

There were variations in the blow throughout the day, with the secondary profiles adidasinfluenciadores2 and adidasexpansor. In the latter case, the request for alleged candidates for influencer vacancies goes from 100 to 300 people.

It is not yet known how many victims would have joined the fake campaign, but the term adidas instagram had a peak in Google searches in the last few hours and tripled the average of previous days. Some people have reported similar cases with other patents, for example, the clothing store Zara and Nike, Adidas's competitor in the sporting goods segment.

Searches for the terms "adidas instagram" tripled over the course of the 20th Photo: Reproduo / Nicolly VimercateSearches for the terms "adidas instagram" tripled over the course of the 20th Photo: Reproduo / Nicolly Vimercate

Searches for the terms "adidas instagram" tripled over the course of the 20th Photo: Reproduo / Nicolly Vimercate

Scams like this use the name of famous brands to attract victims, whether to click on dangerous links or to inflate the number of followers of a profile in order to sell it later. On social media, criminals have used the advertising system a lot to advertise similar to famous brands.

This is the strategy that characterizes phishing, when the attack ceases to involve great technological sophistication to launch social engineering tricks in order to deceive as many users as possible. The biggest scams of 2018 used, in large part, this expedient to spread on the network and reach 48 million Brazilians, according to Kaspersky survey.

The main recommendation to avoid being a victim is to check the advertiser profile. When in doubt, it is important to do a manual search for the company name in the social network search tool to find out the name used in real profiles. Both on Instagram and Facebook, the official profiles have a verification stamp next to the name.

You also need to be aware of spelling errors and emails with strange senders and flashy subjects.

Famous brands have profiles with a verification stamp on social networks Photo: Reproduo / Paulo AlvesFamous brands have profiles with a verification stamp on social networks Photo: Reproduo / Paulo Alves

Famous brands have profiles with a social media verification stamp Photo: Reproduo / Paulo Alves

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