The discussion whether the Apple Music is able to compete or surpass its most formidable competitor, Spotify, still a long and tortuous corridor (the one who writes to you, for example, thinks that Ma's service has yet to eat much spinach to reach the level of Swedish green). If there is one thing we can all agree on, however, the fact that Apple is striving to promote its streaming.
Today, Ma posted on her YouTube channel a very interesting new promotional video for Apple Music. In the 30-second film, christened ?Apple Music Anthem? (?Apple Music Anthem?), a truly lyrical animation includes the symbol of the service on a series of historical or current album covers, in addition to making a brief reference to its most prominent series, the ?Carpool Karaoke?. See s:
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The soundtrack is for the music ?Dance While You Shoot?, by Israeli Noga Erez whose clip also appears briefly on the video. Among the artists referenced in the animations, we have Dr. Dre, Sia, Drake, Kendrick Lamar, Eminem, Arcade Fire, Demi Lovato and many others. Personally, I find it regrettable that one of the best records of all time (the "Rumors" Fleetwood Mac) appeared for exactly half a millisecond, but unfortunately you can't have everything, no.
What did you think of the commercial? And what do you think of Apple Music in general, almost two and a half years after its release? Leave your opinions below.