Netflix has officially stopped offering the free trial period for new users in Brazil. This means that the first payment will already be made at the time of subscription. Until then, anyone could watch all the content on the free platform for 30 days, as a way to get to know the catalog, and would only start paying after the tasting time. The novelty on the Brazilian platform happened in December 2019, but it has only just begun to be seen by users.
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The change has been happening globally for almost a year, when Spain and other Latin American countries also stopped offering tasting. In December, the United Kingdom also ended its testing period. Sought by TechTudo, Netflix explained that this was one of the ways to promote the service, but that the company has always been investing in different methods for this. "We are looking for new ways to attract new subscribers and promote our service in Brazil, offering a great experience with Netflix".
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The new marketing strategies cited by the company involve the free distribution of some specific products to non-subscribers. In Brazil, the first episode of the Brazilian series Irmandade and the animation Klaus, nominated for an Oscar, are free for anyone. Already in the United States, the first film in the franchise For all the boys I've loved is released until March 9th.
Netflix website informs that it no longer offers a tasting period in Brazil Photo: Reproduo / Netflix
On the help page of the Netflix Brasil website, a message states that, at the moment, the company does not offer free use in the country, and instructs the user to choose a monthly subscription plan to access the movies and series. Currently, Netflix plans cost R $ 21.90 for a standard definition screen, R $ 32.90 for two Full HD screens and R $ 45.90 for four simultaneous Ultra HD screens.