Obviously, sales of smartphones or anything, for that reason are not like an immutable rock that has remained basically unchanged for thousands of years. Each month, the numbers vary according to a number of factors and it is interesting not to see the data itself, but to analyze these factors and the causes of the jumps and falls of each manufacturer.
For example: according to the statistical firm Kantar Worldpanel, the iOS market share in the United States and other important markets, it fell by a few percentage points in the months of August to October 2017, compared to the same period last year. Why? According to the company, the reason may be related to a certain iPhone X and its ?late? release.
Analyzing the numbers coldly, we see that, in a year-over-year comparison, the market share of iOS fell 7.6% in USA and 8.5% in Great Britain. Other countries that saw a drop in Ma's operating system were Japan (-6.9%) and the Germany (-1.6%), with smaller falls also in the France, at Italy and on Australia.
Meanwhile, back at Apple's homeland, the Android had an increase of 8.2% in its market share. Kantar says that the rise of the robot is due to the progressive downfall of Windows Phone, but neither can Apple's downfall and the ?vacuum? that Google has taken advantage of. According to the firm, the fall of Ma was inevitable after all, consumers bought fewer iPhones in the period to wait for the iPhone X, launched a month after the traditional date, but still put pressure on the most expensive of Cupertino models. According to Kantar director Dominic Sunnebo:
It was inevitable that Apple would see a drop in its share when we had a whole month of comparison taking into account the iPhone 8, which in the flagship, with the iPhone 7, which was the flagship in 2016. This significant drop and puts a pressure for the iPhone X to sell well. Considering the complete change brought about by the iPhone X, consumers may be postponing their purchases until they can test the new device and decide whether the higher price compared to the iPhone 8 is worth it for them.
Despite the drop in several countries, Apple won a slightly larger share of the market in China in the period, with 17.4% of the smartphone world in the country. Now, it will be necessary to wait and see if the upward trend of the iPhone X will be confirmed – or if we will see another downturn in Ma. In what possibility do you bet?
via Apple World Today