contador web Saltar al contenido

How do YouTube views work? Seven questions and answers | Audio and Video

YouTube views are one of the measures used by the platform's monetization system, which rewards its users, according to the size of the channel. In the same way that anyone can watch the published videos, any user can also post a video on the website, as long as they have a registered account. However, making money from YouTube is not always as easy as it sounds. Here are some of the main questions – and their answers – about how YouTube views work and find out how to monetize from the platform.

READ: Live broadcast: 3 apps to live on YouTube via mobile

How to put YouTube video on Instagram Stories

How to put YouTube video on Instagram Stories

Want to buy cell phones, TV and other discounted products? Meet Compare TechTudo

How is the video view count counted?

YouTube counts a video view as soon as it is opened by a visitor. There is no minimum time to watch. If someone opens your video, the view is already counted, even if the person watches for just a few seconds and gives up. If he leaves before the end, however, that will count negatively against the retention of the video, which is an index that calculates how long people watched the content and can impact the reach later.

Viewing on YouTube is counted as soon as the video is played Photo: Reproduo / Felipe VinhaViewing on YouTube is counted as soon as the video is played Photo: Reproduo / Felipe Vinha

Viewing on YouTube is counted as soon as the video is played Photo: Reproduo / Felipe Vinha

Reach is not measured just based on retention, but it helps YouTube?s algorithm to understand whether its content is relevant or not. If the retention rate is low, the platform, in an automated manner, can understand that the video is not relevant and thus it will not be shown as often to other visitors.

How to increase the views of a video?

There is no magic formula for increasing video views. The main secret is disclosure, either manually or through the YouTube algorithm. Depending on the algorithm, however, is not always ideal, as it constantly changes and its rules for disseminating videos to other users are not always clear.

Investing in interesting covers and content helps with visualization on YouTube Photo: Reproduo / Felipe VinhaInvesting in interesting covers and content helps with visualization on YouTube Photo: Reproduo / Felipe Vinha

Investing in interesting covers and content helps with visualization on YouTube Photo: Reproduo / Felipe Vinha

The ideal is that your video is not so big 10 minutes or less and that it fulfills all the registration functions when sending the content. In other words, fill in TAGs, put on a striking cover, use the video description field to actually describe it, insert final screens, among other interactive elements. If views do not go up, try new approaches to your content, always within the rules of YouTube.

How many views does YouTube pay for?

YouTube's monetization system has changed since the beginning of 2018. To start earning money from your channel, you need to fulfill two prerequisites: the first of which will have at least 1,000 subscribers; second, I need to have at least 4,000 hours of content viewed in the past 12 months. From there, it is possible to activate the payment system for the channel.

Your channel must meet requirements to be monetized on YouTube Photo: Reproduo / Felipe VinhaYour channel must meet requirements to be monetized on YouTube Photo: Reproduo / Felipe Vinha

Your channel must meet requirements to be monetized on YouTube Photo: Reproduo / Felipe Vinha

In addition, if your channel and videos are children's content, they will not be monetized and will not make money, as YouTube determined from January 2020, in a new, established and pre-communicated change.

How to make money on YouTube?

In addition to the monetization system already informed, according to YouTube rules, there are other ways to earn money on the platform. The first of these is to hold lives, live broadcasts, in which users can donate money in real time to those who are broadcasting, so that the comments are highlighted for a certain time, according to the amount.

Example of Super Chat provided by YouTube Photo: Divulgao / YouTubeExample of Super Chat provided by YouTube Photo: Divulgao / YouTube

Example of Super Chat provided by YouTube Photo: Divulgao / YouTube

Super Chat is only available, however, for those who already have the channel with active monetization. Another method to earn money with your channel on the platform is to activate Clubs, a way that allows the user to subscribe to the channel, be a member to receive exclusive content and benefits. To access the clubs, however, I need to have at least 30 thousand subscribers, have the channel monetized and be over 18 years old. In addition, clubs are not available for children's content channels.

What happens to those who use bot or buy visualizations?

The purchase and use of bots to increase subscribers or views on YouTube is strictly prohibited by the platform. Whoever uses it is subject to suspension and loss of the channel and any monetization it has already generated. The practice is not recommended in any way.

Never use any type of bot on YouTube, you can miss the anal Foto: Reproduo / Felipe VinhaNever use any type of bot on YouTube, you can miss the anal Foto: Reproduo / Felipe Vinha

Never use any type of bot on YouTube, you can miss the anal Foto: Reproduo / Felipe Vinha

How to see the number of views in real time?

There is no exact and native way to view real-time views of YouTube videos only when live streams are performed. The YouTube Analytics page, accessed through the platform itself, grants an approximate number of real time, but YouTube itself informs on its help page that the number is approximate and may not correspond to reality.

YouTube provides viewing data, but in real time only approximate Photo: Reproduo / Felipe VinhaYouTube provides viewing data, but in real time only approximate Photo: Reproduo / Felipe Vinha

YouTube provides viewing data, but in real time only approximate Photo: Reproduo / Felipe Vinha

How to solve when the visualizations fall or freeze?

When the average views of a video drop, it is ideal to rethink the content. If views are falling, then your audience is stopping consuming on your channel and looking for the same information or similar content elsewhere.

If the views freeze or freeze on YouTube, try changing the content Photo: Reproduo / Felipe VinhaIf the views freeze or freeze on YouTube, try changing the content Photo: Reproduo / Felipe Vinha

If the views freeze or freeze on YouTube, try changing the content Photo: Reproduo / Felipe Vinha

If the views crash, it is likely to be a temporary YouTube bug, which should be fixed automatically. However, if the views remain locked for a day or more, contact official YouTube support to try to reset the normal count.

It is worth remembering that there are other ways to make money with YouTube, such as external sponsorships, but the rules are not the responsibility of the platform.