Fact: Apple loves to brag about their stores. From its origins in the beginning of the century, with Steve Jobs and Ron Johnson forming a dynamic duo in creating a new retail experience, until the recent innovations promoted by Angela Ahrendts and Jony Ive, Ma's physical sales spaces are a reason for pride for the company and often called ?the biggest product? that Cupertino develops.
How good, then, that efforts are being recognized. In the most recent survey Top 50, gives ForeSee One of the largest consumer experience analysis firms in the world, Apple stores have been recognized as the best in the field of face-to-face retail, surpassing formidable competitors such as Nike and the Costco.
The survey was based on data from more than 40,000 buyers and divided the ratings into three categories: physical stores, internet and mobile. While Apple won first place in the first category, Apple Tractor Supply and the Williams-Sonoma conquered the top in the other two, respectively.
In a general perspective, taking into account the scores of the three combined segments, the Amazon won first place overall with 79.1 points; to it follow the Williams-Sonoma (78.1) and the Kohl?s (77.9). In this combined ranking, Apple came in 12th place, with a score of 76.4.
ForeSee's research also raised some interesting data. For example, considering the ?shopping days? of the surveyed consumers, more than a quarter of them were completed on a different channel from where they started. In addition, they conclude that 57% of shoppers today use a mobile device with price research while shopping at a store; 49% who started the survey on the smartphone complete the purchase for him (against 33% last year) and 41% of consumers use two or more channels in the purchase process.
They are information that Apple and all the other companies, naturally, must take into account if they want to maintain the relevance of their purchase channels. Are you satisfied with the retail experience offered by Ma? Leave your opinion below.
via Apple World Today