Now official. After the rumor came out TechCrunch last Friday (8/12), Bloomberg and Reuters they had given their assumptions corroborating the possibility, which has just been confirmed by Apple; she is even buying the Shazam, responsible for the famous music recognition app.
The news was given to the BuzzFeed News and to Recode, but without confirming the figure of around US $ 400 million raised by sources in the TechCrunch.
"We are delighted that Shazam and its talented team are joining Apple," said Tom Neumayr, an Apple spokesman. ?Since the launch of the App Store, Shazam has consistently been among the most popular apps for iOS. Today, it is used by hundreds of millions of people around the world, across multiple platforms. ?
Neumayr continued: ?Apple Music and Shazam are a natural match, sharing a passion for discovering music and delivering great musical experiences to our users. We have exciting plans ahead of us, and we can't wait to agree with Shazam after the approval of this deal today. ?
Yes, the acquisition will need to go through regulatory approval (probably because Shazam is a British company), but that kind of thing is hardly announced without there being a strong certainty that it will be given the green light.