You probably never heard of Jason Yuan, but his relationship with a certain technology company that we deal with here daily is stronger than you could imagine. I explain: some time ago, Yuan, a design student at Northwestern University (in the United States), applied for an internship at Apple more precisely, Apple Music.
At first, everything went smoothly: he, along with a small group, was selected from thousands of candidates for an interview in Cupertino. Then came the thud: recruiters rejected Yuan, explaining in a letter that they were looking for candidates with more maturity and training (although these are usually things to be acquired at just a good stage, I will remain silent for today).
The young man then decided to take that feedback seriously in a way that most candidates don't. For months, Yuan dedicated himself to building a redesign proposal for Apple Music, a service that, even with the radical update on iOS 10, continues with a series of interface problems and, frankly, eats dust from a certain Swedish competitor and green.
Now, Yuan has published his work on Medium and, in addition to a project beyond interesting, we have a beautiful analysis on modern user interfaces and reflections on features and aspects that work or not in an application. streaming.
One of the main concepts introduced by the student has to do with the dichotomy of "accumulators" and "nomads", according to him, users of streaming fall somewhere in this spectrum among that figure who has a great library / selectivity about what he is going to hear or the one who prefers to discover new things with playlists public and third party content. Yuan's idea was to combine these two types of public with a new feature called "My Sampler".
You can understand the resource as a kind of Tinder for discovering new music: no "My Sampler", Apple Music displays a series of songs for the user who, on their side, can press on the album art to hear a preview of the song. If he likes it, he slides the circle down, adding the music to his library; if not, just slide up and, over time, the system will automatically learn the customer's taste and start offering more appropriate suggestions.
In terms of brand identity, Yuan argues that the arts of playlists Apple Music, unlike those on Spotify, do not follow a visual pattern and, in this way, the user does not create a connection with the service. For this reason, the student proposes a system based on circles, photos of the artists (some of them in duotone, which, personally, seems very close to the language of Spotify) and Apple's new official source, San Francisco.
Focusing on the application interface, Yuan made some general changes, such as decreasing the title fonts to increase the ?breathing space? on the screen. The resource "Connect" it was totally extinct, since, according to the student and I totally agree, no one wants to deal with yet another social network and, instead, Apple should focus on taking advantage of those already existing to promote the contact of artists with their audience.
The flap "For You" received visual changes and starts with a summary of the resource "My Sampler", displaying below it the section of recently played songs. Below, we have a new section that automatically detects recent user activity and suggests playlists based on that moment for example, if the user just did check in in a gym, lists of music for gymnastics will appear. There is also a new section called Daily Stream, which shows video content of interest to the user.
J the tab "Browse", in Yuan's proposal, would be dominated by a ?carousel? of images where the recent highlights of Apple Music would be placed. The whole functionality of the tab was also moved to it "Radio", which was extinguished that is, from here it is possible to access the Beats 1 radio and all the other thematic stations of the platform. In place of "Radio", we have a new tab called "Watch", where all the video content of Apple Music would come together, which, as we know, will increase in quantity in the near future.
Yuan also proposed a change to the application's search system, which, according to him, is confusing and works in different ways depending on whether the user searches on Apple Music or in his own library. In the student's idea, the search would be universal, first showing the content saved by the user and then that available on the platform and would work with keywords universally. On the play screen, the only significant change is that, similar to Instagram, the user could double tap the album art to ?love? a song.
What did you think of the changes? Particularly, I found them excellent. The fact is that, at least in the near future, they will not reach the platform at least by the hands of Yuan himself, since he will start another bachelor's degree in Graphic Design at the University of Rhode Island. Unless someone is willing to go back and hire you