THE China has the largest smartphone market in the world and, precisely because of that, the Apple has done everything to penetrate and gain popularity in the country, something that is not at all easy.
Still in the midst of the controversy that Ma was contributing to the repressive regime in the use of technology, it managed to achieve a very satisfactory result in the country, with increasing numbers.
THE CNBC reported that, according to Counterpoint, the iPhone 7 Plus it was the second best selling smartphone in China in 2017, securing a 2.8% market share and second only to the Oppo R9 (with 3%). Its smaller brother, the iPhone 7, was in fifth place, with 2.4% of the market.
Apple, currently, the fourth company that sells the most cell phones in China and, in the Top 10 of last year's best-selling handsets, it was the only foreign company to feature in the ranking.
Check out the list of the 10 best-selling smartphones in the country in 2017:
- Oppo R9s
- iPhone 7 Plus
- Vivo X9
- Oppo A57
- iPhone 7
- Oppo R11
- Vivo Y66
- Honor 8 Lite
- Xiaomi Redmi Note 4X
- Honor Enjoy 6X
In research we need to take into account, of course, that even though it was the year of new devices (iPhones 8, 8 Plus and X), they were launched in the last quarter and, therefore, had a shorter time to have relevant sales and enter a ranking like this.
However, Kantar conducted another survey this September to November (when the iPhone X was launched), which showed how much the new devices helped Apple's growth in China. According to the firm, the new device won many users from the competition.
The iPhone X was the best-selling model in urban China in November, with a 6% market share. Unlike Europe and the United States, where the vast majority of the initial new iPhone X sales come from older Apple smartphone owners, in China's urban areas there are significant numbers of Huawei, Xiaomi and Samsung customers moving to new iPhone models, which they consider better than the others.
The survey also revealed how well Apple did in other markets: in Britain, the iPhone X was the top selling device in November, leading iOS to capture 49.4% of the market (the largest market share per year in three years).
In the USA, sales of the iPhone X failed to surpass those of the iPhones 8 and 8 Plus, but it still managed to reach the Top 3 of the best-selling handsets, surpassing the newer model of competitor Samsung, the Galaxy S8 (which was only in sixth place). In Japan, the new device was the best-selling smartphone in November (with 18.2%), closely followed by the iPhone 8 (with 17.2%).
Looking at the numbers, it looks like the launches made a difference in late 2017, but we will only know for sure after Apple releases its financial results for the first fiscal quarter of 2018, which is scheduled for February 1.
via 9to5Mac: 1, 2