Just over a month ago, Apple announced for 2020 the opening of its newest ?Global flagship? in Melbourne, Australia. Everything seemed to be going well for a progression of events without major obstacles, but now we know that at least one very thorny barrier must be faced by Ma in order for the store to be erected: public opinion.
Who informed was the ABC Australian: Last Thursday (1), a meeting of the Melbourne City Council brought up about 800 (!) complaints from citizens about the look, location and even the store's own character. Local representatives then unanimously decided to ask the Australian government to reconsider Apple's proposal and have the company propose a new project, this time guided by public consultations.
What's more, if the government denies the request, the camera plans an action directly in the Australian Senate, requesting that the project to renovate the area involving the demolition of a building and the construction of the Apple store in place be blocked indefinitely.
The main issue here is the architectural style proposed by Apple: Federation Square, the place where the store will be (or will not be) located, surrounded by buildings in a very characteristic deconstructive pattern, the Yarra Building itself, a disabled building that will be demolished for the construction of the space of Ma, one of the exponents of the style. The proposal for the Apple store, in turn, resembles a pristine oriental temple, with its golden and triangular roofs and serene glass walls.
See that this description is a rare moment of delicacy of mine, Australians took it a lot harder. In the words of cameraman Nicholas Reece, the store ?resembles a Pizza Hut hut? and ?looks like something that just came out of a production line at Apple stores?. There.
The store resembles a Pizza Hut hut.
The architecture of the building may have been unanimously rejected, but Reece, at least, believes that the store's installation (with another project, that is) may benefit his surroundings, an opinion that is not shared by many of his fellow chamberlains and Melbourne citizens. .
It is explained: Federation Square, par excellence, one of the cultural centers of the city, full of museums, cinemas, theaters and public spaces; Australians, understandably, have mixed feelings about the decision to give up a large space in the square to an exclusively commercial building after all, however much Apple loves to classify its stores as "living spaces" and "places where culture happens", we cannot cover the sun with a sieve and deny that, in the end, we are talking about a huge store and nothing more.
Now, it remains for Apple to wait for the scenes in the next chapters to find out if it can proceed with the original plan or have to make changes to the project, whether in the building architecture or even in the store location. I want to see what this is all about
Update 02/21/2018 s 11:30
Apparently, Apple has reason to celebrate: the Australian parliament has shown no support for an official request to block the construction of Ma's store in Federation Square, paving the way for the large Pizza Hut hut to move on.
According to newspaper reports The Age, Australian Greens (the local party whose main banner is the environment) filed an official request to block construction in parliament after some 95,000 Australians signed three different petitions requesting action. The house, however, was not on the side of the greens: by 34 votes to 4, the motion was apparently rejected, due to a union of coalition and labor parties to overturn the request.
Certainly other obstacles will come, but it seems that the most difficult part has already been overcome.
via Cult of Mac