Less than a year ago, more than 300 adults between 18 and 83 years old used their fingers to sign any document, all of them, workers who dedicate their day to day collecting and recycling waste in 22 cooperatives in So Paulo. But, in a few months, a universe full of new perspectives was discovered by them, thanks to the project Alfabetizao Cidad, from digital to digital.
Through learning to read and write, Samsung offers more perspective and opportunities for hundreds of people Photo: Divulgao
Through the technology provided by Samsung, which chose the Paulo Freire Institute as a partner to assist in the pedagogical part, these men and women were literate. And they celebrated this achievement at a graduation ceremony in which many were moved by something that, for them, was a huge achievement: reading on stage the speech they wrote themselves. It was not a trivial victory.
Writing and reading, which they learned in classrooms equipped with TVs and notebooks and who exercised in the app installed on the new smartphone that each one received, are only the chance that they can finally exercise their full potential. Now, able to continue studying, some even dream of college. Others celebrate simple things, like fulfilling the old desire to read a book to their grandchildren or to send a message to their children.
Each of the participants' hundreds of life stories moved their way. There is, for example, that of Jos Matos, known as Bel. In childhood, he cut cane and firewood. It was hard, in fact, as more than 80 thousand boys and girls between 5 and 9 years old still today in Brazil, according to recent data from IBGE. And for that very reason, says Bel, he didn't have time to study. At the age of 50, the person does not know how to read or write and, therefore, does not know his own humiliating name, does he? Not to mention the lack of autonomy, needing to ask for help from strangers to understand any information written on the streets.
When he heard about the project, Bel seized the opportunity and saw, at the end of the course, an extra advantage: knowing how to deal with digital. Without touching a computer, you are out of the world today, he sums up.
Get to know the project and also be part of a more sustainable and inclusive society, betting on human potential, such as Samsung. You can engage in this movement by disposing of your unused electronics in the right way and thus encouraging recycling, which is precisely the work of these newly literate people. A work, so to speak, so fundamental to our future, that the project Alfabetizao Cidad refers to its students as saviors ".
Samsung stores, incidentally, maintain urns for the collection of small electronics. They are then directed to the correct destination. Now, if you want to know how to dispose of other products and find out the address closest to your home or office to do this, visit www.samsungsocial.com.br.