Every year, Brand Finance discloses its ranking of the most valuable brands in the world and Apple, for more than a decade, has a captive seat in the Top 5 from the list.
Last year, Ma had moved up to second place after a string of victories, losing the throne to Google; now Cupertino remains in the vice leadership, but the crown has gone to another head.
At the beginning of 2018, who headed the Brand Finance ranking was Amazon, with a brand worth, according to the institute's estimates, US $ 150.8 billion, an increase of 42% compared to last year. THE Apple, in the second position, has a mark worth US $ 146.3 billion, which represents an increase of 37% in relation to 2017. The Google, although growing slightly (10%), it was in third place, with US $ 120.9 billion.
It is interesting to note that, for the first time since the advent of research, the first time that technology companies top the top five on the list. THE Samsung ranked fourth with a brand value of $ 92.3 billion and the Facebook closed the front pellet, with $ 89.7 billion.
O Top 10 further includes the Microsoft, in seventh place (US $ 81.2 billion).
via Apple World Today