READ: App free of charge Black Friday offers; see how to use
TechTudo gathered five important information for this time, how to check if it really is worth waiting to buy electronic devices, how to find the best deals and, more importantly, when to start taking advantage of Black Friday discounts.
Tips to enjoy Black Friday
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1. What day is Black Friday?
Black Friday always takes place on the fourth Friday of November which, in 2018, falls on the 23rd of the month. The sales campaign that applies discounts on products of various categories appeared in the United States and arrived in Brazil in 2011. The event in the USA usually takes place only on Friday, but here it does not follow the same pattern and the offers can last for a weekend , a whole week or even the whole month, depending on the store.
2. Which stores participate in Black Friday?
Each year, the number of stores that join Black Friday increases, and large retail companies are not left out. Among the online stores that offer offers in the period, are Ponto Frio, Sephora, Wallmart, Casas Bahia, Lojas Americanas, Decolar.com, Dafiti, and many others.
During Black Friday I need to pay attention to fake websites Photo: Divulgao / IntSights
Although there is a Code of Ethics for Black Friday Brasil, developed by the Brazilian Chamber of Electronic Commerce in order to protect consumers and even merchants, it is important to keep an eye out for fake websites, created exactly to take advantage of the moment of excitement of buyers. Therefore, always give preference to known establishments and, before completing a purchase, be wary if the price is far below that offered by the competition. It is also important to check data such as time to market, contacts for SAC and whether the store's URL address starts with httpS and not just http.
In addition, trusted e-commerce pages often display the Secure Site Seal, which you can click to confirm that there is a digital certificate issued on them. Still, in a simple search on the Internet you can easily find lists of stores and not recommended, such as the e-Bit reputation service, the list of Buscap companies with non-reliable commercial practices and the table of sites to be avoided is made by Procon.
3. What is worth buying on Black Friday?
According to a survey by Google on the date, electronics are the most purchased items during Black Friday. However, not always the most desired products are those with the highest discounts. As household appliances, smartphones, TVs and computers have higher prices, the discount percentage is unlikely to be the 50% to 80% expected in the promotional period. For example, a R $ 6 thousand television, which costs R $ 5,000, despite the difference of R $ 1 thousand, has a reduction of only 17% of the value.
The website Reclame Aqui reported that 3,500 complaints were made at the end of last year's event, with misleading advertising being the main reason for complaints, representing 13.5% of cases. Users pointed out that, throughout the 24 hours of shopping, the stores offered nothing more than discounts similar to those for holiday sales. To avoid fake discounts, it is worth keeping an eye on the product price history on the comparison sites.
Black Friday is just behind Christmas in volume of purchases in Brazil Photo: Pond5
4. How to find the best Black Friday offers?
There are several ways to keep an eye on and not miss out on the best deals. The first of them is to access price comparison sites, such as Compare TechTudo, which displays the values ??practiced by different stores for the same product. Consumers also have extensive options for Chrome, such as the Cheapest PROTESTE and Black Friday for Real, which monitor the values ??until they indicate whether the same product is at a lower price in another store.
Discount fans can also follow up on low prices through apps for Android and iPhone (iOS), such as those for product and service price comparators, such as Zoom, Buscap, Decolar.com and Best Destinations.
5. How to avoid 'Black Fraud'?
With the popularization of the date, the number of scams that take advantage of Black Friday to deceive consumers has also grown. One of them are phishing websites and emails, which simulate pages and messages from real stores with promotions too good to be true, in order to steal data from users for different purposes. it is always good to be suspicious of prices that are too low, texts that are misspelled or that request that the content be transferred to the contact list, for example.
In addition, it is common for cybercriminals to create fake e-commerce sites at this time and surprise the most unsuspecting by selling nonexistent products, to obtain the bank details reported by buyers. To avoid falling into this, just follow the tips above on how to confirm if a real online store.
Avoid the so-called "black fraud" when shopping Photo: Gabrielle Lancellotti / TechTudo
Finally, another very common black fraud is the false price reduction practiced by some traders. By hand, they increase the value of products on a date close to Black Friday and then, when the promotional Friday arrives, they return to the regular price, already practiced previously, simulating a false low. However, users are increasingly attentive and the companies themselves are coming together to give more confidence to people and, thus, increase sales.
the case, for example, of the collective Black Friday de Verdade, which brings together some companies that signed a commitment term to offer real discounts and transparent conditions to buyers on their products and offers on November 23, explains the website.
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