I believe it is not new to anyone that the advent of app stores led by Apple with the launch of its App Store, in 2008 created a completely new market segment, extremely competitive and full of opportunities. Small developers ten years ago have become creators of some of the biggest names in the technology world; see the cases of Instagram (bought by a note by Facebook), WhatsApp (bought by a note by Facebook) and Snap (bought by a note I say, copiously shamelessly copied by Facebook).
Now, according to a report from Annie App, things are far from slowing down. Quite the contrary: the jump in application downloads and the revenue generated by them has, over the past few months, given an unprecedented jump in the segment.
According to the company, app downloads in the third quarter of 2017 reached an impressive number of 26 billion around the world; compared to the same period last year, it is a jump of 8% and all this takes into account only the downloads of new applications, that is, updates do not enter, nor cases in which the user is downloading an app again that I had before.
The graph below shows this growth, but it is also important to note how much Google Play has become the dominant store in the app world (in gross terms of downloads, that is):
The biggest growth, however, has to do with the revenue generated by these applications. In the third quarter of this year, the money obtained by all of them combined, on both platforms, reached impressive $ 17 billion an appetizing 28% increase in the year-over-year comparison.
interesting to note that, in this regard, Apple still makes Google eat dust; Apparently, users of iPhones and iPads are much more willing to spend money on (and inside) apps than the folks with the little robot. See s:
The leap in both downloads and revenue factors has a very simple explanation: the penetration of modern smartphones in emerging markets, such as India, China and South America, has recently found traction; in other words, a whole new universe of users is discovering the power of app stores and dedicating more time, money and clicks to these products.
In other words: if you develop apps, a good time to spend effort to stay on the crest of the wave and surf the boom that is happening in the two main digital stores in the world. If you don't develop well, how about starting now?