The position of the Apple CEO, Tim Cook, about the American policy of separating parents and children on the border of the United States with Mexico (he called these separations "inhumane" and "painful"), gave the talk last week.
However, during an interview that took place yesterday (6/25) on the forum CEO Initiative, gives FortuneCook said he simply said what he thought and did not try to follow the "common CEO" line.
I said what I thought. I think I could have adopted the normal CEO pivot, in which I am not particularly good.
During the conversation with Adam Lashinsky, editor in chief of Fortune, Ma's CEO debated several issues and went through issues such as immigration, human rights, privacy, among other issues. However, the focus of the interview was Apple's participation in social issues, in which Cook argued that the company, like any other company, is a collection of people and, just as people should have values, the company must also have .
At Apple, we always think about changing the world. It was clear to me a few years ago that you don't do that by being quiet about the things that matter. For us, that has been the driving question. I don't think that business should deal only with commercial things. Business, for me, is nothing more than a collection of people. If people must have values, then, in full, a company must have values.
With regard to immigration in the USA, Cook said the importance of employing immigrant workers through DACA (acronym in English for Deferred Action for Childhood Arrivals) create perspectives and share different points of view that contribute to the advancement of a global company, such as Apple. Currently, about 300 people from the program created in the government of Barack Obama to regularize the situation of immigrants who entered the country even when they were minors work for Apple.
In addition, Cook commented on privacy and emphasized the importance and responsibility of the giant in Cupertino on this issue. The CEO took the opportunity and criticized, once again, the companies that build a detailed profile of people referring to Facebook and its privacy policies.
We didn't wake up one morning with the media focusing on privacy and said, "Let's do this." We can see that building a detailed people profile would likely result in significant damage over time. (The data) can be used for many nefarious things.
Finally, Lashinsky asked about Apple's plans and future investments. In that sense, Cook argued that, as CEO, he should think long-term and asked other company executives to put aside stock prices and focus on goals for the future.
When asked how long he would stay as CEO of the Cupertino giant, Cook said it was a lifetime privilege to be at Apple and lead the company. "I hope there is some time left," added Cook.
Check out the video of Cook's full interview for Fortune on the magazine's website.
via Cult of Mac