Instagram is one of the best social networks to make money. The platform, which in June reached the mark of 1 billion active users per month, has more than 25 million commercial accounts, being a privileged place for companies to find followers and customers. From clothing to beauty services, to legal advice and accommodation, there is nothing that cannot be advertised on the app.
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In addition to the variety of businesses allowed on the social network, the application is frequently updated to add tools to improve communication between followers and companies. If you have questions about how to sell on Instagram and use the platform to your advantage, check out the tips below and boost your business.
Check out tips for selling on Instagram and making money Photo: Rodrigo Fernandes / TechTudo
1. Make a business account
The first step in making money on Instagram is to make a business account. It gives access to Insights, which displays metrics on how many posts are viewed, how many times the profile has been visited, how many users a particular publication has reached, etc. The resource is essential because it allows you to know what is being successful or not on the social network and, thus, retain and gain more followers.
You do not need to start a business account from scratch. If you want to use the profile you already have, enter your profile through the app and tap on the gear icon, which gives access to the settings. In the "Account" section, select "Switch to business account" and follow the instructions for the function, available in the apps for Andoid and iPhone (iOS). You will need to choose a category for your business, confirm contact information and link your Instagram business profile to a Facebook page.
Instagram commercial account gives access to metrics to evaluate business performance Photo: Reproduo / Raquel Freire
2. Keep an eye on Instagram Insights
It is not enough to have access to Insights, I need to use it. The tool combines several metrics, organized in three tabs: Activity, Content and Public. The first brings data about the profile, such as the total of interactions of the week on your page, the number of profiles that accessed your account, the number of people who clicked on the bio link, among others.
The "Contents" tab shows the performance of your publications over a selected period of time. In the "Public" tab, you can understand the profile of the people who follow you, such as the predominant age group, gender and location. These data must be accessed through the graphic icon within your profile, available after transforming a personal account into a commercial one. Access this comprehensive guide to learn how to interpret and use each of the Insights tools.
Insights brings dozens of metrics to evaluate performance of profile and publications on Instagram Photo: Reproduo / Raquel Freire
3. Discover (and use) the hashtags on the rise
You need to be connected to the main trends of the moment to successfully promote your brand. A good way to do this using apps that search for the most popular hashtags. There are several options on the market, whether free or paid, for iPhone and Android, as listed by TechTudo.
You can also test a hashtag to see if it works or not on Instagram. The Google Chrome extension HashTest – Realtime Hashtag Testing is a free option that performs this function. Just add it to the browser, type in the term you're thinking about and enter. If the expression is good, it will be indicated with green or orange labels.
Chrome Extension HashTest – Realtime Hashtag Testing allows you to test hashtags to use on Instagram Photo: Reproduo / Marvin Costa
Once you know what the perfect hashtags are, don't forget to insert them into your publications. Instagram allows you to put keywords with # in posts with photos and videos, in Stories and in IGTV long videos.
4. Publicize your business link
Promote your website, blog or online store in all possible Instagram locations. The most obvious is the bio link your followers can click on. Use this space, but don't limit yourself to it. Place your business page also in images and Stories. Another tip is to use the highlights of Stories to leave the link permanently linked to an image.
Publish your website link in the bio, publications and Stories Photo: Reproduo / Raquel Freire
5. Create quick responses for your customers
Another unique tool for business accounts is the ability to create quick responses to Direct. With it, a business owner can configure messages such as "Thank you for contacting" or "Thanks for the suggestion", which will be saved in the application. Thus, when a follower gets in touch, the message can be answered promptly.
To use the function, enter any chat on Instagram and touch the dialogue balloon icon, as highlighted below. You can set up multiple quick responses by defining different shortcut words.
Quick response feature on Instagram business account Photo: Reproduo / Taysa Coelho
6. Find out what your followers want
Stories polls are a big hit on the platform and are a good way to find out what your followers want. If you have a clothing store, for example, put your options for prints and let your followers choose which one will be used in the next collection.
In addition to identifying your audience's preferences, action will increase the engagement of your profile and bring customers closer to the brand. Instagram offers other types of polls, like the sliding emoji and the "Ask a question" sticker to encourage interaction with followers.
Stories polls bring followers closer to the brand and increase engagement of the commercial profile Photo: Reproduo / Helito Bijora
7. Promote your publications
With a business profile, you can promote publications to people who don't follow you on Instagram. The sponsored posts allow you to choose aspects such as location, gender and age range of the accounts that will view the photos and videos. This type of advertising pays, and the greater the investment, the more people will be reached.
To promote a content, first tap the "Promote" button below the post. Then define the profile of your target audience and budget. Finally, enter your payment details for the campaign to run.
Instagram allows you to promote posts to people who do not follow the brand's profile Photo: Reproduo / Raquel Freire
8. Insert shopping buttons on posts
Instagram allows you to insert a "Buy Now" button in your posts, facilitating product sales for followers. When registering a photo, the owner of the commercial profile must tap "Mark products" and insert the information of the item, such as description and price.
The button appears only to other users of the social network when there are at least nine publications with marked products. Posts can be shared on Stories, which also has its own purchasing system. However, the functionality in the stories is only available to some stores for now.
Instagram allows you to put a button to buy products in publications Foto: Divulgao / Instagram
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