Instagram has resources that can be useful to increase your profile and gain followers and reach more people who may be interested in your posts. Actions like organizing the feed, editing the bio and highlights, or using strategic hashtags and marking the location in posts can make your account more attractive and make your publications stand out on the platform. Here are nine tips that can help you get likes and get popular on Instagram.
READ: Instagram: 'trick' used by celebrities is successful
How to share your Instagram tag and gain more followers
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1. Insert hashtags in photo captions
Instagram hashtags can highlight posts on the search page Photo: Melissa Cruz / TechTudo
Using hashtags about the elements that appear in the photo can make your post be found by people interested in this type of publication. Thus, the search for terms would become likes and new followers for your profile.
Instagram has a limit of 30 hashtags per post, but ideally use few in the caption, and only those that really have to do with your photo. For this, it is important to know which tags related to your photos are most sought by users. Currently, there are some tools that help you find the best words for post hashtags.
2. Choose the best time to post
Although Instagram uses algorithms to display specific content according to the users' profile, each account has an ideal peak time to publish its photos. At this time, followers are more active and more people can view your photo, which can result in more interactions. It is possible to find the best time to post using the Insights tool, available on company accounts on Instagram, or with external applications, such as UNUM.
3. Post beautiful photos to be displayed in the Explore tab
The Explore tab of Instagram classifies posts into categories Photo: Nicolly Vimercate / TechTudo
The Explore section shows photos and videos that may be of interest to each user, according to their behavior on the social network. Instagram's algorithms understand what each person likes and only show publications that are considered interesting. In order for your posts to appear on that tab, I need to interact with accounts similar to yours (and, preferably, that have high engagement) and use geolocation in your posts. In addition, it is important to publish good quality photos, so that people feel interested in opening your publication when they access the wall. Recently, the Explore section was redesigned to show posts that are increasingly specific to the taste of each user.
4. Mark the location where the photo was taken
Marking the location of the photo on Instagram will give more visibility to your profile Photo: Reproduo / Rodrigo Fernandes
It is important to mark the location where the photo was taken in all your posts, be it a city, country or establishments, such as restaurants, museums and hotels. This way, when a user searches for that location in the Instagram search, their photo will be displayed among the results, giving potential followers access to it. If your location is not registered on Instagram, you can create a new location to include the tag.
Keeping an organized feed on Instagram can attract new followers Photo: Carolina Oliveira / TechTudo
The practice of organizing feed photos is very common among celebrities, personalities and digital influencers. In these cases, the page can have the same color tone in all the photos, maintain a different aesthetic pattern for each three figures, present a mosaic or complement each other. Some tools help the common user to create an easily organized feed, with effects such as Lightroom presets and the combined borders of the UNUM app. Other applications allow you to create a feed plan, being able to preview how the profile will look after the publications and issuing alerts with the times to post the images.
6. Edit the bio with more information
One of the first information that the visitor sees in his profile is his biography, therefore, I need to keep it updated and with complete information. To create a personalized bio, the user can change the font, special emojis, links and mark other profiles. It is also possible to create a centralized bio, to draw even more attention to the visitor.
7. Use highlights to "present" the account
Use the Highlights to introduce your Instagram account to new followers Photo: Reproduo / Rodrigo Fernandes
Instagram Highlights can be organized and used to present your account, separating in each Stories item different themes from the profile. With the resource, in addition to showing his old stories, the user can also gain followers interested in video content. To make the profile even more harmonized, it is possible to customize the covers of the Highlights, using personalized icons.
8. Follow famous account
When you follow on accounts of famous people with many followers, like Selena Gomez or Beyonc, for example, your profile will be displayed in the list of people who follow that personality, giving your account more visibility. In this way, fans of that celebrity can also be interested in your profile from that point in common between you. It is also important to create the habit of interacting with these accounts, enjoying and commenting on your photos.
Some programs automate the growth of followers on Instagram, such as Gerenciagram and Bume. When hiring a management service, the user must inform some accounts that contain followers who may be interested in their photos. From then on, the tool starts to follow these people automatically, in order to be followed back. Although it is not a way to win friends organically, quickly bring followers to your profile. However, I must emphasize that the actions taken by these applications can be interpreted as spam by Instagram, which can result in the account being blocked.