Black Friday is an annual event that brings significant discounts on electronic products, furniture, books and various retail products. This year, the event takes place on November 23, with the expectation of moving R $ 2.87 billion in trade in Brazil and with e-commerce as the main form of transaction during the event. Faced with the great flow of Black Friday offers, it is common to find fraudulent promotions to deceive users.
READ: Black Friday: Procon reveals 491 sites for you to escape
According to DNpontoCom, a company specialized in digital security, among the most common scams are unrealistic discounts, in addition to e-mails and pages from fake companies, created to steal data from buyers. In order not to fall into fraud when taking advantage of Black Friday offers, learn more about the main scams applied during the event, and see how to shop safely.
Know the main scams used by criminals on Black Friday Photo: Divulgao / DNPontoCom
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One of the biggest reasons for distrust is the so-called double price, when a company announces a 50% discount on a product that had its value increased by 100% previously. That is, there is no real discount on the merchandise and the consumer ends up paying the standard price for the item. In other cases, the store advertises a greater discount than the product actually receives. For example, the buyer thinks he won 30% discount, but in fact it only takes 5%.
To avoid falling for these scams and buying a product with a disguised price, the customer can check the history of the values ??charged in the market before the Black Friday week. Compare TechTudo has a tool that shows the prices of electronic products used by the commerce in the last six months. It is also possible to receive advance discount alerts through the Real Black Friday extension for Google Chrome.
IPhone 7 price history at Compare TechTudo Photo: Reproduo / TechTudo
Different prices in cart
Another scam applied on Black Friday increases the price of the product the moment it is added to the virtual shopping cart. In such cases, an item that cost R $ 45.00, for example, may have a value raised to R $ 90.00 when inserted in the shopping list. Therefore, the customer must always check each item before entering bank details so as not to complete the purchase at the wrong price.
Consumers should be on the lookout for fake websites during Black Friday. Criminals can falsify pages of famous companies by copying the entire layout, promotion catalog and customer service channels in order to steal credit card data from customers. In many cases, it is possible to identify a fake website by its URL, which may display letters different from the official address. The website americana.com.br, for example, may present the fake link ameriicanas.com.br.
Consumers should pay attention to the URL and other details of the website in order not to shop at fake stores on Black Friday Photo: Reproduo
In order not to fall for this type of fraud, the user can, in addition to checking the URL, check if the site is included in the official list of Black Friday 2018 participants through the address https://blackfridaydeverdade.com.br/#lojas. On the other hand, it is also possible to see if that site is on the black list of suspicious pages, made available by Procon-SP. Another tip to check in Claim Here if the company is reliable or has complaints related to fraud.
If it is an unknown store, the recommended not to make the purchase. The ideal is to carry out transactions on websites with a digital certificate and that present all payment options, including a credit card, which leaves records of transactions, as one of the techniques used by fake stores is to use fake bank slips.
Fake emails and social networks
When receiving a newsletter with promotions and offers from Black Friday, check the veracity of that information directly on the store's website. Experts say that users should not buy products through links sent by email, which can be redirected to fake pages. In addition, links to discounts received by SMS or social networks, such as WhatsApp, should also not be opened as they may be phishing.
Fake email messages about Black Friday could be a phishing scam Photo: Divulgao / Kaspersky
You need to have common sense before entering personal data or internet banking, in addition to making sure that you are accessing reliable pages and promotions. Check out some security tips gathered by ESET, a cybersecurity company, and startups Konduto and Promobit, specializing in e-commerce, to protect yourself from scams when shopping on Black Friday.
- When shopping over the Internet, use only a reliable connection, such as your home's Wi-Fi network or your mobile data plan;
- Use devices with updated operating systems and antivirus, either on the computer or on the cell phone;
- Note the digital security certificates on the pages, such as the term https in the URL or the lock symbol in the address bar;
- Check for negative user ratings on store social media. Unlike comments, this type of post cannot be removed by the owner;
- Be careful when clicking on banners and pop-ups with promotions, as many of them are directed to malicious websites;
- Check the company's basic information, such as Social Reason, CNPJ and address, to see if it is reliable or not.
If you identify an online fraud during Black Friday, the recommended by the experts alert Procon of your state and disseminate the information on social networks and on complaint sites, such as Reclame Aqui, so that other people do not fall into the scam.
What do you want to be cheaper on Black Friday? Opinion in the TechTudo Forum.
Black Friday: five tips for buying safely