A few months ago, Apple had already been considered the company that establishes the ?most intimate connection? with users (whatever that means). Now, the company also did not do badly in a survey that determined the most loved brands in the world.
In the annual survey carried out by the firm NetBase, Apple stayed in sixth place in a list populated almost entirely by technological brands and with several companies, including, who build their empire with a little help from Ma and its ecosystem.
Check out the top ten:
The method used by NetBase to determine its results based on its ?social analysis technology?, which analyzed, in 16 countries, more than 708 million brands in social networks in 2018; the segments analyzed are social media, technology, consumer goods, food and beverages, automobiles and telecommunications.
As strange as it is to see brands like Facebook that spent a good part of the last year at the American Congress explaining themselves by some scandals at a global level in the list, it must be considered that the method adopted by the firm naturally favors technological and media companies social. Therefore, Apple's sixth place can be celebrated, but we will take the information with caution.
via Cult of Mac