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Apple debuts “Behind the Mac” advertising campaign

Apple has just kicked off a new advertising campaign focusing on the Mac.

In ?Behind the Mac? ("Behind the Mac"), the company is bringing together some interesting and varied stories of people who do their jobs and make dreams come true using the Mac.

This is the general video of the campaign:

And she also published the first three stories:


Using the Mac as a portable recording studio allows Grimes to create music in his own way.

Peter Kariuki

Entrepreneur and app developer Peter Karikui programmed SafeMotos on his Mac. The app connects passengers with trusted mototxi drivers in Rwanda.

Bruce Hall

As a photographer who is practically blind, Bruce Hall edits and retouches photos on his Mac. With the help of accessibility features, Bruce can see the world around him.

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According to iMore, there will be 12 of these videos in total. I want to see the next ones!