Apple just ran another commercial for iPhone X, one more focused on Face ID.
This time, we are placed in a large theater / auditorium apparently set a few decades ago, in which a participant in a memory game / challenge needs to remember an online password he has just created.
Remembering your password does not have to seem like a memory challenge. With Face ID on iPhone X, your face your password.
Quite different, isn't it? Like! ?