In our beloved republic, few ordinary things denote wealth as much as pulling a iPhone pocket / purse or a iPad of the backpack and, mind you, I'm not making any judgment of value here, just attesting to the fact that Ma de Cupertino, in national territory, conveys an image of luxury and wealth like not many others. Maybe I have a hunch why.
Still, we have an impression that this is an endemic phenomenon and that, in other places (especially the ?First World?), having an iPhone or an iPad is the most common and meaningless thing in the world. Well, apparently not quite.
A study of the National Bureau of Economic Research, published by Business Insider, shows that the iPhone is the most common symbol of wealth in the United States or, in other words, in Apple's home country, no other brand indicates that the person who owns it has a fat bank account with as much power as "iPhone".
More precisely, University of Chicago economists Marianne Bertrand and Emir Kamenica, who led the research, estimated that having an iPhone allows scientists to correctly determine that you are part of the richest sphere of society in 69% of attempts and when they talk about ?Richer sphere?, refer to the 25% with the highest income within any demographic range.
Interestingly, having an iPad was the second strongest indication that a rich person in the case of the tablet, scientists can determine this information correctly in almost 67% of cases. Other brands that indicate wealth today (or in 2016, when the survey was conducted) include Verizon Wireless, Android, Samsung and HP.
It is interesting to note the historical trend of the research, documented in the table below in 1992, the second most indicative brand of high income was the (almost defunct) Kodak. See s:
The survey involved a sample of 6,394 respondents and data from Mediamark Research Intelligence. Curious, isn't it?
via Cult of Mac