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Apple did not sponsor, but it gained a lot of prominence in the FIFA World Cup

THE FIFA World cup undoubtedly the most famous and watched sporting event on the globe. To have an idea, as informed by the Quartz, about 3 billion people watched the 2014 edition that took place in Brazil. An event of this size, of course, moves large numbers, FIFA hopes to generate something around US $ 1.6 billion in revenue from the 2018 edition, which takes place in Russia.

Apple is not a sponsor of the event, but it still achieved surprising visibility. And no, I'm not talking about iPhones. The stars were, without a doubt, the AirPods, who paraded in the ears of several football celebrities throughout the competition, as we can see in the images below:

Guilhermo Ochoa, of the Mexican team | Reuters (Tatyana Makeyeva)Guilhermo Ochoa, of the Mexican team | Reuters (Tatyana Makeyeva)
Javier Hernandez, of the Mexican team | AP Photo (Pavel Golovkin)Javier Hernandez, of the Mexican team | AP Photo (Pavel Golovkin)
Julian Draxler, from the German team | (Reuters (Sergei Karpukhin)Julian Draxler, from the German team | Reuters (Sergei Karpukhin)
Jesse Lingard, from the English team | Reuters (David Gray)Jesse Lingard, from the English team | Reuters (David Gray)
Kyle Walker and Danny Welbeck, of the English team | Reuters (Dylan Martinez)Kyle Walker and Danny Welbeck, of the English team | Reuters (Dylan Martinez)
Lucas Biglia and Nahuel Guzmn, of the Argentine national team | AP Photo (Pavel Golovki)Lucas Biglia and Nahuel Guzmn, of the Argentine national team | AP Photo (Pavel Golovki)
Antnio Alberto, of the Portuguese team | AP Photo (Pavel Golovkin)Antnio Alberto, of the Portuguese team | AP Photo (Pavel Golovkin)
Neymar, of the Brazilian team | AP Photo (Andre Penner)Neymar, of the Brazilian team | AP Photo (Andre Penner)
Willian, of the Brazilian team | AP Photo (Leo Correa)Willian, from the Brazilian team apparently prefers the wired version of the AirPods ? | AP Photo (Leo Correa)

Although AirPods were the preferred choice, Beats headphones were also present:

Romelu Lukaku, of the Belgian national team | Reuters (Tatyana Makeyev)Romelu Lukaku, of the Belgian national team | Reuters (Tatyana Makeyev)
Marcus Rashford of the English team | Reuters (Anton Vaganov)Marcus Rashford of the English team | Reuters (Anton Vaganov)

The point is that FIFA has very strict rules regarding what they call ambush marketing (when a brand pays players to use its products before or during games without having to shell out millions to be one of the sponsors of the event). Precisely for this reason, as you can see in the images above, Beats headphones have a band to "hide" the brand.

It is just that Apple products are so distinct that it is very difficult to confuse them with others mainly talking about AirPods. Although there is no Ma brand showing, just look at these miniature hair dryers hanging from other people's ears to know that this is an Apple product.

O Quartz contacted Apple to find out if the company was working with any specific player (s) at this World Cup, but received no response. The fact is that some of these athletes (including Neymar) have already starred in Beats campaigns, so it is known that the company has a relationship with some players.


AirPods

AirPods

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Price view: R $ 1,259.10Installed price: in at 12x R $ 116,58Feature: wireless headphonesRelease: December 2016

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