While we hope to appear on the Apple Music original killer content on video that really attracts new subscribers, reality shows ?Carpool Karaoke? and ?Planet of the Apps? , the analyst Gene Munster, from Loup Ventures, published its forecasts regarding the streaming from Apple, placing it side by side with others like Netflix and Amazon.
Although the streaming Ma's name is focused on audio, there is already an increasing number of video content over there, realities originals, video clips and even documentaries. Therefore, there is nothing new that the company continues to offer both types of content; however, according to the firm, over a period of a few years we will see a new name than today Apple Music.
Even though Apple uses the ?iTunes Store? nomenclature to sell most of its video content, we expect an all-in-one option (music and video) to arrive on a renamed / renewed Apple Music sometime in the near future. 2-3 years.
The analysis indicates that a ?winning? content platform is one with more than 75 million monthly subscribers. Considering that Apple Music has already surpassed 30 million subscribers, reaching that number would not be such a difficult task for the company. However, in order to attract more interested in video content, Ma would need to go beyond its current catalog of originals, which are only the two realities above.
So the prediction that Apple will put aside the third-party catalog (licensing) and focus heavily on original content to primarily make your service business grow. By the end of 2017, the company would have already spent about US $ 800 million to US $ 1 billion only for this purpose, as we have already discussed here, and the analyst's bet is that by 2022, Ma will increase its investment by 54%, reaching to disburse $ 4.23 billion.
Will we really see productions worthy of "Game of Thrones" or similar movies and series coming up platform streaming from Apple? Perhaps this new phase could start with ?Wonderful Stories?, who knows?
Anyway, the conclusion that Munster arrives is that we are already prepared to sign up for another $ 10 monthly subscription, this time to access the music and videos that will be made available by Apple in its new service. streaming.