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Smartphone market grows in Brazil, but not for Apple

According to the most recent survey conducted by Counterpoint Research, the smartphone market in the Brazil grew approximately 2.3% during the first quarter of this year. Overall, the growth is due to the participation of this segment in the Brazilian industry, which was responsible for 93% of the total handset shipments during the same period in the country.

As not everything is flowers, Apple failed to take advantage of this growth in the Brazilian market. In fact, the study found that the share (sales) of iPhones in Brazil decreased slightly (0.1 percentage point), but decreased when compared to the first quarter of 2017; however, even with the reduction, Ma kept the fourth place among the main manufacturers.

Table of the percentage of smartphone sales in Brazil by manufacturer

For Counterpoint, the stagnation of sales of iPhones in Brazilian lands would be related to the end of production of the gadget in the country, which is not really a truth. Just over a year ago the indications that Foxconn, Apple's partner in Brazil, would end production were cleared up by Ma herself, who denied stopping the production of iPhones in the country.

In addition, research analyst Parv Sharma said the smartphone market has not grown further due to high fiscal barriers and the already consolidated scenario among the main manufacturers.

Due to high entry barriers, the Brazilian smartphone market is very consolidated. The top five smartphone brands represented almost 85% of the total handset market in the first quarter of 2018. However, Huawei intends to challenge this scenario and is planning to enter the market again in partnership with the Brazilian electronics manufacturer Positivo, in the latter part of the third quarter of 2018.

THE Samsung grabbed almost half of the national smartphone market, with 45.6% of sales. Among the issues that led to the success of the Asian giant in the country are the popularity of the devices, the top four best-selling smartphones were from Samsung and held about 22% of the smartphone market, large local production and high investment in marketing.

Another factor against the participation of Apple in national territory pointed out by Counterpoint is that 80% of the smartphones sold here cost up to US $ 199.

via Patently Apple