The dynamics of the smartphone market are slightly different in the United States when compared to a global perspective, Apple knows this better than anyone and it would not be an exaggeration to say that his native country (still) is his biggest focus. Therefore, the most recent data (PDF) of Consumer Intelligence Research Partners (CIRP) are great news for Cupertino.
Analyzing smartphone activations in the U.S. over the quarter ended last June, the review firm detected that Apple had 36% of that country's market, growing significantly compared to the same period last year (when the company was at a rate of 30%).
The best for Ma, at least that ?extra? slice was won precisely from its archrival, Samsung, which had a drop of almost 10% in market share in the year-over-year comparison and conquered the same 36% of Cupertino in the period. According to Mike Levin, an analyst at CIRP, the reason is mainly for a quarter with few launches.
Apple has improved in part because of Samsung, whose share of activations has dropped compared to both the last quarter and the last year. In a quarter without significant device launches, Samsung had a market share matched only by Apple. A year ago, Samsung had a considerably larger share.
Another survey shows activations by operating system, indicating that iOS also had a gain in the US market compared to last year. In the last quarter, the Apple system had (naturally) 36% of smartphone activations in the country, while Android took 63% and the other platforms basically disappeared.
According to analyst Josh Lowitz, consumers are increasingly loyal to an ecosystem, signaling that this graph is unlikely to change significantly in the near future.
As we have seen before, consumers have become increasingly loyal to an operating system. While iOS gained space in a low quarter, in the last six periods its share fluctuated between 29% and 39% of activations. Over time, we expect Android and iOS to continue dividing the market, with Android taking about two thirds of activations and iOS one third.
Is there room for a turnaround in this dispute?
via Cult of Mac