We have already poured all our love into Ma's newest store, the Apple Piazza Liberty, in Milo (Italy) and not least, considering that the space is probably what most expresses the new retail vision of the company, conceived mainly by Angela Ahrendts and Jonathan Ive, and merges the concepts of store and public space, integrating a true amphitheater building architecture.
Today, the glorious store was finally opened, and with that, of course, a series of new images of the space (and the event, of course) were released by Apple. Below, you can see the crowd that formed in the hours before the inauguration, which featured the traditional ?ceremony? of welcome and the distribution of personalized t-shirts for the first visitors:
Angela Ahrendts was present at the opening, taking pictures with the public, and highlighted the opening of the store on his Twitter:
What a night in Milan! Thank you to our talented team and the thousands of customers who celebrated with us at #ApplePiazzaLiberty. pic.twitter.com/sWh9Ti950e
– Angela Ahrendts (@AngelaAhrendts) July 26, 2018
What a night in Milo! I thank our talented team and the thousands of customers who celebrated with us at #ApplePiazzaLiberty.
Who was also there today was Stefan Behling, senior executive at Foster + Partners is Apple's longtime partner architecture firm, responsible for the design of all of its recent stores and Apple Park. The website SetteBit published a video interview with the architect, who takes the opportunity to show some more details of the store:
As expected, the CEO Tim Cook also celebrated the inauguration on the social network:
Congratulations to our team and many thanks to the community in Milan for welcoming Apple today! We are thrilled to open Apple Piazza Liberty in this city rich with art and creativity. Ciao Milano! .T pic.twitter.com/AEjbQNnIIt
– Tim Cook (@tim_cook) July 26, 2018
Congratulations to our team and many thanks to the community in Milo for receiving Apple today! We are happy to open Apple Piazza Liberty in this rich city of art and creativity. Ciao Milano! ??
Some more photos of the new store, including the presentation of the milan musician M I L held at the amphitheater:
And finally, a video from YouTuber Andrea Gallazzi with a complete tour of the space:
Ah, here is a correction: contrary to what we stated earlier, Apple Piazza Liberty does not operate 24 hours a day; its hours of operation are traditional, from 10 am to 9 pm, every day. Only the square next to it will be open to the population at night.
Fantastic, isn't it?