Pre-sale a strategy used by many companies. With Apple, it couldn't be different.
Alis,: I venture to say that Ma is one of the companies that most uses the ?resource?. Proof of this is that, now, she is adopting this strategy not only for the sale of physical products, but also for digital products. Yes, now developers can pre-sell apps!
According to the iTunes Connect documentation (platform where developers control everything involving their apps), it is now possible to put an application that will be launched in pre-sale in the store.
Now you can make your new apps available for pre-order on all Apple platforms. Customers can view your product page and order your application before it is released for download. Once your app is launched, customers will be notified and your app will be automatically downloaded to their device. For paid apps, customers will be charged before downloading.
it is good to note that, to put an app on pre-sale, it must necessarily be launched in a period between 2 and 90 days in the future. And it works for any Apple platform, not just for iOS.
Of course, this does not work for any application, for any developer and / or company. But, without a doubt, there are cases like the launch of Super Mario Run, the first on the App Store to have a button for customers to be notified when the game is available, say that the pre-sale makes total sense!
All information on how to proceed to put an application on pre-sale in the store is in the article; there is also a FAQ (questions and answers) that can answer any questions.
Update 12/11/2017 s 22:48
Another novelty: now, apps with self-renewing subscriptions can offer a discounted price or even a trial period (trial) at the beginning of a subscription. The options are three (the values ??below are obviously hypothetical):
- Pay as you go: the developer can charge $ 1.99 in the first three months and then start charging the full amount, $ 9.99 ideal for trying to seduce those most price-sensitive customers;
- Pay up front: customers can pay, for example, US $ 9.99 for six months on a subscription that normally costs US $ 39.99 a good year for those who want to offer an introductory price with a good tasting period;
- Free trial: option to offer something free for a specific period that is optimal for those who want to offer tasting with the possibility of the customer canceling everything without even being charged.
Finally, Apple! ??