Apple launched the Search Ads, its advertising system for searching the App Store, in October 2016 initially, only in the United States. At the end of last year, she expanded the system with a more basic / intuitive version.
Since then, Search Ads have reached Australia, Canada, Mexico, New Zealand, the United Kingdom and Switzerland. This week, Apple made a new international expansion taking the system Germany, South Korea, Spain, France, Italy and Japan. There are now 13 countries in all.
Although only users from these countries see ads on searches carried out on the App Store, advertisers from virtually all countries that have the store (including Brazil) can use the system to advertise their apps and games.
The cool thing about Apple today offering the modalities Basic and Advanced in Search Ads that it gives the opportunity for both small / independent developers and large companies to pay to promote their work amid the gigantic collection of apps in the store. Typically, Apple offers everyone an initial $ 100 credit to try the platform.
According to Apple, 70% of App Store visitors use search to discover apps and 65% of app installs come from searches. The average conversion rate for ads is now 50%.