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Tim Cook writes for Apple employees celebrating the $ 1 trillion milestone

THE Apple yesterday (2/8) another milestone for the company's history, when it became the first private company to reach a market capitalization of $ 1 rail. After the news, the CEO of the Ma who did not comment publicly on the occasion sent a letter to its employees, what is the BuzzFeed News got access.

In the email, Tim Cook says that, despite having much to celebrate, the market value is not the most important measure of the company's success. In addition, it highlights the importance that each employee also has in this achievement, for sharing the same passion and hunger for excellence that the company has always demanded.


Today Apple has passed a significant milestone. With the closing price of papers at $ 207.39, Apple is now valued at more than $ 1 rail in the stock market. Although we are very proud of this achievement, it is not the most important measure of our success. Financial returns are simply the result of Apple's innovation, of putting our products and customers first, and of always staying true to our values.

Only you, our team, make Apple incredible and our success is due to your hard work, dedication and passion. I am deeply honored with what you do and the privilege of a lifetime to work with you. I want to thank you from the bottom of my heart for all the late hours, extra trips and all the times that you refused to accept anything less than excellence in our work together.

Let's take this time to thank our customers, our suppliers and business partners, the Apple developer community, our co-workers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of creativity can solve even the biggest challenges and that people who are crazy enough to think they can change the world are the ones who do. In today's world, our mission is more important than ever. Our products not only create moments of surprise and pleasure, they empower people around the world to enrich their lives and the lives of others.

As Steve has always done at times like this, we should all look to Apple's bright future and the great work we will do together.


Before the release of the landmark news, Cook told in an interview to Bloomberg that, despite the giant numbers, he still sees Apple as a small company not numerically, but in his way of working.

And look that the main products of 2018 have not even been launched yet.

via MacRumors