contador web Saltar al contenido

Despite the decline of the computer industry, Apple continues to gain market share

Apple has increasingly taken over the market for several product segments, such as computers, smartphones and tablets. Speaking specifically of the PC industry, research has shown that it ranks third among the largest manufacturers in the United States.

Table - Market Share of Computer Salespeople in the United States

According to the figures Gartner, the Cupertino giant now holds 13.6%, compared to 12.5% ??in the previous survey. But despite the growth in the market (market share), the company only sold 2,078,900 computers during the third quarter of 2012, about 130,000 less than in the second quarter. This also reflects that the entire market is falling (-13.8% over the same period last year), but Apple is one of the least affected by the decline.

Looking at the global market, despite the shrinkage, Lenovo also grew to take first place at Hewlett-Packard. The Chinese holds 15.7% of the market, 0.2 percentage point more than HP. Among the five largest manufacturers in the world, only Lenovo and ASUS gained more market share (9.8% and 11.8%, respectively).

Graph - Computer industry decline 2012

THE iSuppli it also expects a decline in the computer market, the first in 11 years. The contraction of the industry is expected to be 1.2%, as the estimate that 348.7 million units will be sold during this year, in contrast to the 352.8 million sold last year.

According to the IDC, Apple captured 12.5% ??of total computer shipments during the past quarter, an increase of 0.7 percentage points compared to the same period in 2011. Despite this growth, the company saw a year-on-year decline of 7% in total less than half than HP (18.8%) and Dell (16%) suffered.

In the global market, IDC also showed figures similar to those of Gartner despite placing Lenovo in second place, 0.2 percentage point below HP. In this survey, 290,000 units shipped were counted more than the one carried out by Gartner.

(via TNW, 9to5Mac)