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Australian supermarket chain exchanges BlackBerries of its employees for iPhones

The iPhone is a hit with end consumers, as well as corporate users. Its quality, both in hardware and software, is its greatest attraction. BlackBerry phones, built by Canadian Research In Motion (RIM), are increasingly disappearing from business environments.

RIM vs. Apple

Australian supermarket chain Woolworths is replacing RIM devices used by its employees with iPhones. The remaining 550 BlackBerries will make room for brand new iPhones 5, a move in partnership with Australian operator Optus.

Despite having been sued by Apple in 2010, because of its logo, the supermarket chain is keen on products from the Cupertino giant. She recently distributed about 900 iPads to her store managers during a conference in Sydney.

On a related note, RIM devices are even becoming a source of shame for their owners. An article in The New York Times it brought testimonials from several users who are embarrassed when using their BlackBerries, especially during conferences and meetings.

(via TUAW)