Since last May, the ndia (more specifically the inhabitants of the state of Kerala) suffers from the monsoon rains that hit one of the biggest tourist spots in the country. In a statement sent to the Khaleej Times, Apple said it was ?devastated? by the floods and confirmed that it will donate 70 million rupees (about R $ 4 million) to support the rescue work of Mercy Cops and the Relief Fund of the Chief Minister of Kerala (Kerala Chief Minister?s Distress Relief Fund, or CMDRF).
We are devastated by the catastrophic floods in Kerala. Apple is donating 70 million rupees to support the work that Mercy Corps India and the Kerala Chief Minister Relief Fund are doing to support survivors, help those who have been displaced and rebuild homes and schools.
Ma also announced that it is possible to make donations (only with American Apple IDs) through iTunes, allowing users to contribute to Mercy Corps' efforts. For those who can and want to donate, just choose an amount (US $ 5, US $ 10, US $ 25, US $ 50, US $ 100 or US $ 200) and pay using your credit or debit card, 100% of the donation goes directly for Mercy Corps.
Floods in India and neighboring countries began in late May with the onset of hand rains and continued until the last week, causing the death of more than 1,000 people (more than 400 in the state of Kerala alone), in addition to millions homeless, as reported by the G1. According to Gulf News, torrential rain triggered the worst flooding in the Indian state in almost a century.
This is not the first time that Apple has donated and promoted a fundraising campaign to reduce the effects of natural disasters. Last December, Ma donated $ 1 million to combat the damage caused by forest fires that hit the American state of California. In 2016, Apple also opened a donation channel for victims of Hurricane Matthew in various regions of the Caribbean.