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“Surf” the waves of augmented reality and find an ideal board in Surf Prescriptions

The Portuguese coast for many surf enthusiasts, national and international, is one of the privileged places for the practice of the sport. If you are a fan of the wave hunter looking for a custom board, the Surf Prescriptions website can help you find the one that best suits your style through augmented reality.

The North American company specialized in the creation of surfboards recently announced the new functionality, which is the result of a partnership with Augmented Island Studios.

According to Surf Prescriptions, Jeff Doc Lausch, its founder, wanted to bring more technological innovation to the company's website and open up the range of viewing possibilities for users. So he contacted Enrique Snchez-Rivera, CEO of Augmented Island Studios and a longtime friend, to help him develop the project.

When browsing the website with your smartphone or tablet, the user can see the appearance of any of the boards presented in augmented reality without having to install a specific application.

For Enrique Snchez-Rivera, the realization of the project was only possible through the WebAR technology made available by Apple and Google. The official also indicates, in a press release, that the fact that new products can be made known through augmented reality without having to download yet another application "opens the door" to new possibilities for countless companies.

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