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Research shows that time spent on apps is stagnating, but downloads and revenue remain high

The other day, we commented here that the App Store and only it was surpassing the global film industry in terms of gross revenue, which was quite a surprise to me. Today, one survey confirms this trend of absolute success for app stores, while another shows that we may be reaching the top of this particularly steep mountain.

THE Annie app released a report with some interesting revelations: for example, the ndia passed the U.S and became the second country with the highest number of app downloads in general, behind only the old leader China. In total, consumers downloaded apps 175 billion times(!) throughout 2017 and spent about $ 86 billion, with the greatest growth coming from emerging countries yes, Brazil between them.

App Annie Survey of App Stores, Q4 2017

it is worth noting that, recently, Sensor Tower made a survey similar to this one from App Annie, but with slightly different numbers; this is explained by the fact that this second one takes into account third-party application stores on Android and not only Google Play, which makes a difference both in countries like China.

The report also contains an average of applications installed on smartphones and which ones are actually used, separated by country. As you can see, we are on the podium (which can be good or bad, depending on how you think):

App Annie Survey of App Stores, Q4 2017

In terms of total money spent by consumers per country, China is still leading the way while the US is isolated in second place. It is interesting to note Brazil in fourth, above Russia, which reveals our willingness to spend money in virtual environments.

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The second survey of the day comes from Flurry Analytics, and it brings a revealing fact: the growth in the time we spend using apps is slowing down year by year, and may reach zero in the near future. Throughout 2017, smartphone users spent an average of five hours a day using the devices and their applications, which represents a leap forward 6% in relation to the previous year.

Between 2015 and 2016, however, this increase was 11%, and in previous comparisons it was even greater, that is, we are seeing a sharp drop here.

The reasons are natural: the Boom smartphones and applications have passed, and now people are adapting to life with them and leaving them aside at the right times. For developers, it is good to keep this in mind and start thinking about business models that benefit not from the screen time that the app is active, but other parameters that do not depend on this type of direct interaction.

Flurry makes a distinction between the types of applications and the growth or decline in the use of each of them in the year-on-year comparison, showing that the apps of shopping, music / media / entertainment and business / finance only those who grew the most, while those Lifestyle and (surprisingly) the games were the ones who lost the most space on the consumers' heads and fingers:

Flurry app store survey, fourth quarter 2017

Finally, the firm also lists, based on its own active device analyzes, the market shares of each smartphone manufacturer worldwide, placing the Apple first (albeit with a fall between 2016 and 2017) and the Samsung, stable, second. Chinese Huawei, Xiaomi and OPPO come in sequence, followed by LG, Motorola, Live, Sony and Lenovo.

Flurry app store survey, fourth quarter 2017

Now, let's see what this data will say at the end of the year that we started. Betting?

via TechCrunch: 1, 2