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After the failure of Trending topics, Facebook intends to launch a new news tab

After the failure of Trending topics, Facebook intends to launch a new news tab

Facebook is looking for journalists for a team responsible for selecting materials for its news tab. Vacancies must be announced on the afternoon of next Tuesday, if you are interested.

The News tab will have an algorithm for selection, in order to connect the news users in whom they may be interested. Facebook journalists will select the main news section of the guide, filling it with the most important stories in the country.

The News guide is expected to be launched in October, and Facebook is looking for partnerships with major media, such as the The Washington Post and ABC News to fill in the section. The social network has signaled executives at some agencies that it is willing to pay annual licensing fees of up to $ 3 million for rights to headlines and article previews, according to the Wall Street Journal.

"Our goal with the News tab is to provide a personalized and highly relevant experience for people," said AFP Campbell Brown, director of news partnerships at Facebook Campbell Brown, in a statement. "Most of the news that people will see on the guide for means of algorhemic selection. For the Top News section of the tab, we are assembling a small team of journalists, to ensure the highlight for the right stories. "

After the failure of Trending topics, Facebook intends to launch a new news tab

Failure of Facebook's first attempt to incorporate news

This is not the first time that Facebook has experimented with news curation. Last year, Facebook closed itsTrending topicsis dedicated to giving users a quick look at the news after the service has become "less and less useful," according to the company. There were only 1.5% of clicks for publishers in the five countries where they were available (USA, UK, Canada, Australia and India).

Filled out by the Facebook algorithm, Facebook's Trending topics became a major headache for the company. Facebook's next news guide should take a different approach than Trending.

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