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Two books that address different sides of Steve Jobs are released

A few weeks ago, we commented on two works awaited by fans of the Apple universe. The first is the book by the former employee of Ma and creator of the iPhone keyboard, Ken Kocienda, called ?Creative Selection?; the second Steve Jobs daughter?s memoir, Lisa Brennan-Jobs, called Small Fry.

Now, both works are available and, in them, the authors analyze each one through its perspective its relations with Steve Jobs.

?Creative Selection?

Ken Kocienda's book

In Kocienda's work, the former Apple software engineer takes a look inside Apple's design through his involvement with one of the most important moments in the company's history: the launch of the first iPhone. In addition, he defines seven "elements" that he considers essential for Apple's success in developing its software ("inspiration", "collaboration", "skill", "diligence", "determination", "taste" and "empathy" ).

Kocienda describes how each of these items contributed to Apple's relentless search for innovative ideas and solutions that ended up captivating millions of customers around the world. In addition, he reports chronologically different events since when he joined Apple in 2001, until the days before his departure from the company, 15 years later, such as the creation of Safari, the development of the Mail app and the original iPhone keyboard.

Although he never had the opportunity to demonstrate his work with the iPhone keyboard to Jobs, Kocienda had that chance several times when developing the keyboard for the first iPad. The author shares the experience of this demonstration in the first chapter of the book, describing how he had planned to offer users the ability to choose between a keyboard similar to the Mac and another similar to the iPhone.

He turned to look directly at me.

"We just need one of these, right?"

Not what I was expecting. I think I may have swallowed it out. Steve was still looking at me and then, with a half shrug, I said, "Yes, I think so."

Steve fixed me up a little and asked, "Which one do you think we should use?"


Steve kept looking at me while I thought about my answer. He never moved his eyes to anyone or anything. He was completely present. There he was, seriously considering my idea of ??Apple's next big product. It was exciting. He thought for a few seconds about what I had just said and what he had seen on the iPad. Then he announced the demonstration verdict.

"OK. We are going with the bigger keys. ?

?Creative Selection? it is available on the iBooks Store (R $ 50) and on Amazon (ebook, also R $ 50). The audiobook is available from Audible (R $ 80).

"Small Fry"


In her memoir, Lisa recalls the troubled relationship with her father who did not take her fatherhood until adolescence and the constant problems faced by her and her mother, Chrisann Brennan. Lisa lived with Jobs throughout her adolescence and, in the work, claims that he blackmailed her emotionally to manipulate her. Furthermore, when she started showing independence, he accused her of not wanting to be part of the family.

Throughout the book, Lisa reports innuendo, hurt, contempt and rejection, as well as more intimate details. She further details the controversy surrounding her name Jobs refused to admit that she had named Apple's first computer in honor of her. Years later, the founder of Ma admitted to Bono, lead singer of the band U2, that that was the reason for the name "Apple Lisa".

Born on a farm and named in a field by her parents, the childhood of Lisa Brennan-Jobs daughter of Chrisann Brennan and Steve Jobs developed in the Silicon Valley in rapid transformation. When she was young, Lisa's father was a mythical figure who was rarely present in her life. When she got older, her father took an interest in her, taking her to a new world of mansions, holidays and private schools. His attention was thrilling, but he could also be cold, critical and unpredictable. When her relationship with her mother got complicated in high school, Lisa decided to move in with her father, hoping that he would become the father she always wanted him to be.

In a strong passage, Lisa points out that when his mother asked Jobs to buy him a house, he visited the place and then bought it for himself and his new wife, Laurene Powell Jobs. To StarTribune, the work is a terribly sad reading and a memoir "of a woman who longed for acceptance and fatherly love from a man who was unable to give".

"Small Fry" is on sale in the American iBooks Store (US $ 26) and on Amazon for R $ 108 (physical book) or R $ 42 (Kindle version).

via AppleInsider