Currently, Apple has invested heavily in the quality of the screen of its devices, advertising products with displays of high resolution called "Retina" by the company.
However, the newly launched iPad mini did not follow this line and brought a screen with standard resolution, with the same amount of pixels present in Apple's first and second generation tablets. As always, DisplayMate has thoroughly analyzed every aspect of the set of red, green and blue lights on the iPad mini.
Dr. Raymond Soneira, president of DisplayMate, concluded that the smaller tablet does not follow Apple's new screen standards and brings the user only a competent display. But the reason that led Apple to opt for a very clear lower screen: the cost.
In order not to fragment the system and make applications already adapted to two screen resolutions 1024 × 768 and 2048 × 1536 pixels compatible with the new device, Apple had to choose the option with fewer pixels. The price of a 7.9 ? high-resolution screen is too prohibitive for a small tablet.
In addition, the iPad mini's 163 pixel-by-inch screen loses the Kindle Fire HD and Nexus 7, which have 216 pixels per inch each, to their main competitors' screens. Along with the fact that the iPad mini's display reflects more light, has less contrast in highly lit environments and has a lower color scale than its competitors, the new tablet has sinned a lot when pleasing consumers' eyes.
Soneira, however, says that the iPad mini screen performs very well in the real world, meeting the expectations of most consumers.