It was not enough to be one of the most recognized (and imitated) headphones brands in the world, Beats (Apple subsidiary) is today announcing a partnership that is sure to leave even more in the mouth of the people of the United States, especially.
The headphone manufacturer is entering into a partnership with National Basketball Association (NBA), the iconic American basketball league, to become the official brand of audio accessories offered to teams' players and coaches. This includes distributing products and displaying branded promotional material in major league games and men's and women's basketball teams, as well as events All-Star and drafts of the association. Partner organizations (WNBA, NBA G League and USA Basketball) are also part of the agreement.
In addition, Ma's subsidiary negotiates individually with teams in the American League for contracts that allow it to sell accessories with the shields and colors of each team, a practice already adopted by several companies in a series of segments, but never by Apple or any other company. their companies.
Beats President Luke Woods made the following statement:
The NBA and its players have long been influencers of global culture. Basketball, music and style speak as one voice: Julius Erving has become a style icon, Allen Iverson has solidified hip hop on and off the court, and LeBron James is launching music artists every day. This partnership with the NBA is a perfect alignment with Beats. It looks like we're getting home.
In fact, the partnership is just one way of making something official that already happens and ensuring that it continues to happen for many years. NBA players (and from many other leagues and sports around the world) are often seen with Beats headphones at daily gatherings, games or photos; the manufacturer's own image directed to this type of lifestyle. So it makes sense.
The partnership between the NBA and Beats will begin in the next month, with the beginning of the league season. Will we see news?