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Twitter buys Chroma Labs betting on photos and videos. Will it be an Insta Stories “rival”?

Twitter may be planning to launch a rival to popular Insta Stories. The company led by Jack Dorsey acquired Chroma Labs, a startup co-founded by the inventor of the Boomerang tool for Instagram and former Facebook employees. Through Chroma Stories, the application created by the company, users can create collages or edit photos and videos to post on social networks.

Although Twitter does not provide further details about the acquisition value, Twitter confirmed to the Tech Crunch website that it acquired the entire company and not just its team. Chroma Labs confirms the decision in a message left on its website, in which it indicates that it will even close its doors in order to be part of the social network. On Twitter, the startup team will become part of the department responsible for developing features that improve the way users talk to each other.

As part of the deal with Twitter, the startup will also stop making Chroma Stories updates. However, the company warns users that the application will continue to work until there is a change in a future update to the iOS system. According to Sensor Tower statistics, Chroma Stories has more than 30,000 downloads on the App Store.

Screenshots of the application created by Chroma Labs credits: Chroma Labs

For Twitter, the acquisition of Chroma Labs could mean that the company is looking for a way to differentiate itself and bring more creativity to the platform. In addition, the introduction of features such as Stories or tools that facilitate the editing and publication of photographs and videos may make it more appealing to younger age groups.

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