Famous for covering the Apple world, the analyst Gene Munster, from Piper Jaffray, released a statement to investors with the aim of calming them down. Apple's shares have not yet recovered from the last fall and to talk a little about the company's next product cycle.
Munster was one of the first to hit the key on a Ma television and still believes in the possibility. For him, 2013 marks the arrival of the device, which costs between US $ 1,500 and US $ 2,000 with sizes ranging from 42 to 55 inches.
We hope that the beauty of the design will be a differentiator, but the most important feature will be the ability to use the TV as the main interface of the living room for various devices. We believe that TV has Siri and FaceTime. The most unlikely item on TV will be the inclusion of separate channels.
The analyst thinks Ma's TV will arrive later in the year, close to the shopping season. At the beginning of the year more precisely in March, however, he believes that Apple will launch its online radio service to compete with Pandoras and Spotifies of life. Along with the service, we will also have the arrival of the iPad mini with Retina screen and an update from Apple TV, including the possibility to run apps.
In the middle of the year, during WWDC 2013, we got to know iOS 7 and OS X 10.9, both already under the influence of Jony Ive (senior vice president of industrial design at Apple) who assumed responsibility for the Human Interfaces sector throughout the company. The novelties of iOS 7 would be improvements in the Passbook (virtual wallet / payments features), Siri's integration with purchase services (Groupon, among others), improvements in Maps, among other things. The analyst also bet on MacBooks Air with optional Retina display, something that I find difficult in my opinion, either comes from the factory or does not come.
The iPhone 5S for Munster, that name would arrive around September with only occasional improvements (faster, better camera, etc.). At about the same time, Apple would also launch the new 9.7-inch iPad, with a design very similar to that of the mini and iPhone 5.
Speaking specifically about the sale of Macs in the current quarter, Munster believes that the numbers are "only" 4% lower than the same period in 2011, unlike the NPD Group survey, which claims that the numbers are 16% lower. He believes that at the end of the quarter the numbers will be 7% lower, with total sales of around 4.8 million.
Munster projects a target price of $ 900 for Apple papers, recommending the purchase.
(via AppleInsider: 1, 2)