Sales of new iPhones and Apple Watches in stores will only start next Friday (9/21), but the world is already forecasting the commercial performance of each of the new models launched and when I say ?world? I mean, of course, our old friend Ming-Chi Kuo.
In a note sent to investors, the analyst at TF International Securities stated that the pre-sale of the iPhone XS it is proving lackluster and with less interest than expected; his larger brother, however, would be seeing a much higher interest from the public. Kuo updated his forecasts and said that the iPhone XS share between sales of the new devices would be between 10% and 15% (the previous forecast was 15-20%); O iPhone XS Max, in turn, has pre-sales as expected and should have a 25-30% share of sales.
The great champion of popularity, as predicted, will be the iPhone XR. According to Kuo, the "cheapest" of the new devices should account for between 55% and 60% of the sales of the new models when it is launched in October, one month after its more expensive brothers. Therefore, the peak period of the XS and XS Max iPhones will be precisely September and the beginning of the next month, until the most affordable device reaches the market.
Kuo also spoke, of course, about the pre-sale of the Apple Watch Series 4 and the news is very good for Ma. According to the analyst, public interest in the new watch has been greater than expected, precisely because of news such as the bigger screen and the ECG monitor. He believes that Apple will sell 18 million units of Watch in 2018 and that the new model will represent between 50% and 55% of those units and may increase even more if Ma manages to expand the electrocardiogram feature to other countries quickly.
And you: are you going to take the scorpion out of your pocket for some of the news that is coming? Share with us your plans below!