That the HomePod It is not an absolute sales success, not a novelty. But that does not mean that the primacy of Apple's smart speaker is a failure, not least because the company has already doubled its share in that market, according to a survey released last month.
A new report produced by Strategy Analytics pointed out that, although HomePod sales did not grow during the second quarter of this year, it is the most sold in the segment of smart speakers that cost more than $ 200.
In the general smart speakers, HomePod sales represented 6% of the total, as in the survey released in August. This is not, as we said, a novelty, since the five best-selling speakers cost much less than the gadget da Ma, with values ??ranging between $ 50 and $ 130 far less than the $ 350 charged by HomePod.
According to Strategy Analytics director David Watkins, although HomePod sales have not grown in the last quarter, Apple has positioned itself as a market leader in terms of revenue, taking up 16% of the segment's global turnover.
Apple, on the other hand, has focused its efforts on the extreme premium of the smart speaker market, promoting the audio quality of the HomePod in front of the voice control features of the device.
Although slowly, the advancement of HomePod, without a doubt, is great news for Apple and terrible for Only U.S. In that sense, Ma's device is likely to have a negative impact on sales of its main competitor's speakers, which cost between $ 200 and $ 500.
According to 9to5Mac, even though Sonos recently released support for AirPlay 2 and Siri for a variety of products, HomePod still naturally offers the best integration into the Apple ecosystem.
In addition, the new features added to the HomePod with audioOS 12 can make it finally fall in the favor of consumers and, who knows, see its sales soar during the last quarter of this year.
Overall, Strategy Analytics research showed that the Google Home Mini was the best-selling smart speaker in the second quarter (2.3 million units sold), followed by Amazon Echo Dot, Amazon Echo, Tmall Genie (from Alibaba) and Google Home traditional.