Just like in any other market, the production of entertainment content is also disputed by several companies, usually technology or television giants like Amazon, Netflix, HBO and so on. Despite heavy competition, the Apple is willing to earn its place in that market with productions free of violence and nudity, as disclosed by The Wall Street Journal.
The Cupertino giant is gradually increasing its catalog of original productions with titles, mostly dramatic or biographical, such as the mini-series "Vital Signs", focused on the life of rapper and music producer Dr. Dre.
People familiar with Apple's original video content plans told the WSJ that Tim Cook was concerned about the amount of explicit content involving sex, drugs and weapons of "Vital Signs". The CEO was categorical in saying to the company's video production executive, Jimmy Iovine, that Apple cannot display this type of content, as it is "very violent".
Ma's violence-free approach is in contrast to that of other platforms of streaming, which are successful with challenging content productions, such as "Game of Thrones", from HBO, and "House of Cards", from Netflix. However, Ma has much more to lose than other companies if viewers are offended by its entertainment offering, said the former NBC and Fox executive, Preston Beckman.
As a consumer products company, Apple will be especially exposed if its content reaches a bad grade. For Netflix, the only risk is that people will not sign up. With Apple, you can say, "I'm going to punish you for not buying your cell phone or computer."
Concern about the quality and restrictions of the original video content made Apple twice postpone the launch of its first series, the last date released points to a possible launch in March next year. However, one of the Apple series producers expects that date to be postponed even further.
As we said, Apple is investing heavily ($ 1 billion, to be more specific) in new titles for its serial catalog. There are currently at least 12 series in development, including a drama starring Jennifer Aniston and Reese Witherspoon that will also be delayed due to problems with Witherspoon's schedule.
Chris Evans star in Apple's new drama
American actor Chris Evans, known for playing Captain America in Marvel's cinematic universe, signed a contract to star and produce the series "Defending Jacob" (?In Defense of Jacob?), ordered by Apple, as disclosed by Variety.
Created and written by Mark Bomback, screenwriter of the ?Planet of the Apes? trilogy, the series described as a thriller exciting, based on the book of the same name by William Landay, published in 2012. The bestseller tells the story of a father who deals with the charge that his 14-year-old son is a murderer.
The contract marks the actor's first regular role on television since the miniseries Opposite Sex, aired in 2000. Evans is also known for roles in films like ?Expresso do Amanh? and in the original ?Fantastic Quartet?.
The series will be directed by Oscar-nominated filmmaker Morten Tyldum and produced by Paramount Television and Anonymous Content, which has already partnered with Apple in other productions.
via 9to5Mac, MacRumors