Everyone who thinks about entrepreneurship selling on the internet, at some point, needs to decide by what means they will do it. Among so many possibilities, how to have an e-commerce, sell through marketplaces or on social networks, how to make sales online and earn money over the internet?
If you have that debt, don't worry. Let's bring down some of the pros and cons of selling products through your own virtual store, on marketplaces or on social networks, such as Facebook and Instagram. Let's go?
One of the options for making online sales is to create your own virtual store. This means that you will create a website of your brand to market your articles, even allowing you to work from home.
Your virtual store can be created either from scratch, with the help of a developer, or from e-commerce platforms, for which you pay a monthly fee in exchange for using your technology to create your website. With these platforms, it is possible to integrate it with payment and shipping methods, even without any experience.
As many of the marketplaces are already well known by Internet users, the initial traffic on the site where you will be selling will already be higher. That way, it?s easier to have online sales
In addition, you will have all the convenience of being on a platform, many times, already well established. Thus, it is possible that you do not need to spend so much on the promotion of your products in that first moment.
When choosing to sell through marketplaces, you need to be aware that your business depends entirely on another company. This means that if, in a very fatalistic example, this marketplace decides to close its doors overnight, your store will also end.
In addition, generally, the fees charged for products sold on marketplaces are usually quite high, reaching close to 20% sometimes. If you are unable to negotiate the values ??with your suppliers, it can be difficult to offer competitive prices and still make a profit.
Finally, you should be aware that, when selling on marketplaces, your brand will be an adjunct. It will be very difficult to differentiate your identity among so many competing products. Just remember, if you bought through this channel: do you remember more the name of the store that sold you or the marketplace where you purchased the product?
Social networks are a real fever, especially in Brazil. And, although they were not created for this purpose, they are usually a rich environment for the commercialization of products.
For this reason, many tools have been developed by these platforms to facilitate trade. These include, for example, the Facebook product catalog and Instagram Shopping.