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Apple plays with the size of the iPhone XS Max in new commercial

Apple just ran a new commercial for iPhone XS, focusing on the size of the XS Max model.

Entitled ?Espicho de Crescimento? ("Growth Spurt"), he plays with the idea of ??people and objects that we photograph or shoot with the iPhone growing in real life.

Everything you love just got bigger. Introducing the iPhone XS and iPhone XS Max. Super Retina in two sizes, including the largest screen ever placed on an iPhone.

According to Adweek, the commercial was directed by John Hillcoat, winner of the Cannes Lions award for another work. The soundtrack ?Catch My Breath?, by the band Confidence Man.

A couple of weeks ago, there were two more iPhone XS commercials.