Since 2013, the Apple took over and remains at the top of the ranking Best Global Brands compiled by the firm Interbrand.
This year, its brand registered a remarkable growth of 16%, now worth US $ 214.5 billion.
Behind Apple, closing the Top 5we have Google (+ 10%, $ 155.5 billion), Amazon (+ 56%, $ 100.8 billion), Microsoft (+ 16%, $ 92.7 billion) and Coke (-5%, $ 66.3 billion). As in other metrics, Jeff Bezos' ecommerce giant was the one that skyrocketed from 2017 to 2018.
In order to compile its ranking, Interbrand takes a number of factors into account including differentiation, engagement and consistency for each of the evaluated brands.
The combined total value of Top 100 in 2018 it crossed the US $ 2 trillion limit, registering an increase of 7.7% year on year. Unfortunately, none of the hundred Brazilian.
via The Guardian