Are we going around the world with Ma stores? Three news items involving the company's retail spaces are among us, and we will talk about them below.
Last month, we commented here on the reform that was being carried out in the Apple Morumbi, which closed about 1/4 of the store with sidings announcing the arrival of an experience ?Today at Apple? the educational sessions that have been the new epicenter of Ma?s retail experience. Now, as our reader informed Jorge Viani (thanks!), the works have been completed and the space has a new look.
As we foresaw in the post of last month, the area now has a high definition canvas and some wooden seats that will be used for the conferences of the ?Today at Apple?. The schedules of the educational sessions can be checked on this page, where you can also secure your place in advance. Enjoy!
Carrousel du Louvre
While some places are resurfacing, others are leaving. We already talked in this post about the imminent closure of Apple Carrousel du Louvre, one of its most iconic stores and the company's first to open in Paris (and France as a whole); now, the definitive closing date of the space has been released: October 27th, three weeks from now.
Located in the shopping center attached to the most popular museum in the world, the Louvre, and directly opposite IM Pei's iconic inverted pyramid, the Apple Carrousel du Louvre has always been an absolute public success, with over 12 million visitors since its opening, in 2009. The reason for the closing, although not officially revealed, may have to do with the inflexibility of the shopping center administrators, who would be creating problems for Ma to implement changes in the structure of the store that would allow the introduction of its new retail experiences .
Fortunately, when one door closes, another opens and, in this case, a much bigger one: next month, Apple will inaugurate its new flagship at Avenue Champs-lyses, one of the main postcards of Paris. Occupying a large part of a historic building on the avenue, the store will often be larger than that of the Carrousel du Louvre and comply with the company's new retail standard. Many of the employees of the store that is about to close will migrate to the new space, too.
Finally, Apple finally decided to take action to curb the wave of thefts that has been hitting its stores in California. As reported by CBS, Ma is hiring police officers to guard at least two of its stores, in Sacramento and Roseville; the hiring of private agents, that is, the taxpayer's money is not being used for the security of a private space.
Apparently, not even the arrest of an entire gang that was involved with the wave of muggings is taking the flea from behind Apple's ear. Other company stores in California, such as the Marina in San Francisco, are already guarded by police officers and have not been stolen; Ma certainly believes that expanding the initiative can have the desired effect and put an end to this whole story.
Or we won't have to wait and see.
via 9to5Mac, The Verge